Talk Shoppe is an Ogilvy Award-winning, women-owned and minority-owned consumer research agency led by visionary partners Liana Morgado and Ruth Behr. After more than a decade navigating the rigid, one-size-fits-all world of consumer insights, they launched Talk Shoppe to champion a more intentional, human-centered approach to research.
Fifteen years later, the company is renowned for innovative and tailored qualitative and quantitative solutions, aimed at connecting brands with people and uncovering meaningful human truths. With a diverse team of researchers from varied academic and social backgrounds, Talk Shoppe merges deep industry expertise with fresh perspectives on consumer behavior and cultural trends.
Here we believe that radical empathy with clients and consumers, thoughtful analysis and an obsession with detail are the foundation of truly impactful insights. Whether it’s creative testing, marketing effectiveness, market sizing, brand positioning, brand health tracking, segmentation or competitive analysis. Talk Shoppe acts as a true extension of your team, bringing heart and clarity to every project and proving that research, when done right, can not only inform but inspire.
