Insights that inspire. Innovation that delivers. Applied Marketing Science (AMS) is a leading full-service market research and consulting firm that helps organizations uncover deep customer insights to fuel innovation. With more than 35 years of experience, our experts apply proven methodologies with roots in academic research – such as voice of the customer (VC), ethnography, segmentation and a proprietary AI-powered VOC model – to guide new product development, CX and growth strategy for B2B and consumer clients.
Our Insights for Innovation practice is powered by an experienced, outstanding and multidisciplinary team of researchers. Among our leaders are standout women who have shaped the practice and the wider industry: Kristyn Corrigan, Carmel Dibner, Patty Yanes, Andrea Ruttenberg and Meaghan Foley. Their passion for customer insights coupled with a thoughtful client-centered approach truly defines AMS’s strategic excellence in delivering actionable, insights-driven solutions. As leaders in our broader team, they bring a powerful blend of expertise, creativity and mentorship that elevates the standard for our clients and advances the field of market research.
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