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How to Maximize ROI From Your VoC Program
Editor's note: Watermelon Research gave a webinar on Nov. 7, 2018 on how to get the most out of a CX program. Duration 54:26.
Many companies have a CX program, but not all are delivering the right kind of insights to be helpful in accelerating the success that companies desire.
In this webinar, you will find out how to make the most of your CX program and instigate change within your organization. Learn how to:
- Audit and re-design your program to make sure it fits with your current business objectives.
- Create a customer-focused culture within your organization.
- Build a CX program which generates ROI.
Watermelon’s CEO Mark Squires will uses case studies to illustrate how companies have been successful in using customer data to create experiences that add value to the customer and the business simultaneously.
Presenter:
- Mark Squires, CEO at Watermelon Research.