Throughout the year, Quirk’s partners with research companies and end-client researchers to produce Wisdom Wednesday, a series of short, interactive webinars. Wisdom Wednesday is designed to help you keep up on what’s happening in the industry, specifically when your schedule or budget limits your travel to industry events.

Registering and joining us live is always an option (you can find upcoming webinars here). Quirk’s also makes every session available as a recording. You can catch any webinar you may have missed in our video archive. And if you’re looking for a good place to start, read on to learn more about a few of our most recent webinars. 

The Importance and Art of Synthesis in a Data-Driven Organization

Gregg Poryzees, Vanguard, stresses the importance of the art of synthesis when presenting data to stakeholders. In this Wisdom Wednesday Webinar, Poryzees shares that this way of presenting makes the data easier for a stakeholder to take in and makes it easier for change to be implemented as a result of research findings. 

“You know, it wasn't that long ago that it was bragging rights to say that you worked on and delivered a hundred-page report, and you say, ‘I'm exhausted. I worked on a hundred-page report and just delivered it.’ You know that someone would say, ‘Well I worked on a 150-page report and that's without the appendix.’ 

“Well, that's not a bragging right anymore. You don't want to be that researcher holding that fire hose, and that stakeholder doesn't look too happy either.” 

How to Monitor Brand Performance During a Downturn 

In this webinar from March 15, 2023, Momentive’s Alexis White and Mikolka Morrill share tips on monitoring brand performance during an economic downturn. The two focus in on how to track your brand performance and monitor changes over time, as well as ways to identify potential problem areas from demographic shifts. 

“As Pavi Gupta, VP consumer insights and business analytics, Johnson & Johnson, said, the future is speed. Speed [in] tech is going to become the core of the evolution of the insights industry.” 

Tips to Turn Marketing Research Teams into Business Influencers

Instacart’s Manager of Market Research, Kene Aningo, believes it is possible to turn marketing research teams into growth engines. In this webinar, Aningo discusses how the manager of market research at Instacart makes the market research team true business influencers. 

“Basically, business growth is about people, right? It's about human beings, regardless of what the industry is. Regardless of how you measure growth [or] what metrics are used to measure growth. Whether it is using guest counts and average ticket price at McDonald's, if it's using market penetration and buy rates in the beer industry or if you're using monthly average users or user engagement in the tech world. Regardless of what it is, it requires a good understanding of people and what makes them buy. 

“With that in mind, I can argue that within any company the market research team typically has the best understanding of people within the context of that business.” 

Using Research Skills for a Mid-Career Pivot

Is it possible to use your research skills to assist you in navigating a mid-career pivot? In this webinar from Head of Research and Design at Pinterest, Cassandra Rowe, you’ll learn why it is possible. Rowe discusses how she leveraged her skills to make a mid-career pivot during Quirk’s Wisdom Wednesday. 

“What exactly is transformation? Transformation is change. I know it sounds big and scary, and it can be a metamorphosis, a shift in our identity. It's especially challenging if we don't expect that change or if we're trying to encourage others to help us change. … my career has had dips and highlights, and I've experienced many transformations.” 

How Roku Built an Omnichannel Shopper Insight Practice 

How did Roku build an omnichannel shopper insights practice? In this webinar, Roku’s Senior Consumer Insights Manager, Danielle Blugrind, shares just that, focusing in on how the insights team connected with shoppers and analyzed data gathered from consumers before they became Roku users. 

“What was their [shoppers] process? What was their research? What was their thinking? Why and how did they become a Roku buyer in the first place? And that to me was really the missing piece. And to address that, I needed to put together shopper research and I really wanted to come at it in three different ways. I wanted to look at it from a behavioral perspective, from a qualitative perspective and a quantitative perspective.”  


For a list of upcoming Webinars and events visit www.quirks.com/events