Democratization: good or evil?
Editor's Note: Wevo's March 23, 2022 webinar discusses tension between widening access to gathering and delivering insights. Duration 43:23.
As user research becomes more prominent across teams, the tension between widening access to gathering and delivering insights with integrity is greater than ever. This begs the question, is the democratization of insights good or evil?
WEVO's VP of Customer Success and Strategic Alliances, Jenni Bruckman, taught viewers how leading companies are handling this great debate. In this free webinar, Bruckman discussed how to democratize insights with trust across customer experiences to meet the increasing demand for insight-led experiences. She discussed combining the power of artificial intelligence (AI) with the analysis of human research experts. Everyone in an organization can become “people who do research,” knocking down silos and building a better customer experience through insight-led innovation.
Key takeaways:
- What happens when expanding access to insights and delivering insights with integrity collide? We’ll discuss the challenges and benefits to making insights more accessible.
- The importance of insights and the impact of knowing the why.
- How brands and organizations are democratizing insights and leveraging AI.
Presenters:
- Jenni Bruckman, VP of Customer Success and Strategic Alliances, Wevo.