Editor's note: Automated speech-to-text transcription, edited lightly for clarity.
Steve Quirk:
Hello and welcome to another edition of What’cha Drinkin’? I'm Steve Quirk, president of Quirk's Media. My guest today is Susan Fader of Fader Associates. Hello Susan, and welcome. It's so nice to see you. Tell me what you're drinking.
Susan Fader:
I am drinking a Toronto.
Steve Quirk:
Ooh, tell me what's in it.
Susan Fader:
I don't know everything that's in it, but it has rye. It has two things I love. It has rye in it and it's not too sweet, and I first drank it in Paris, so Paris and Rye.
Steve Quirk:
Oh, nice. I am drinking a Loose Hound, which is vodka with a grapefruit liqueur and simple syrup.
Susan Fader:
It’s good for me.
Steve Quirk:
Yeah, really sweet and lots of calories, so it is not –
Susan Fader:
But they taste good. They taste really good.
Steve Quirk:
Yes. Well cheers.
Steve Quirk:
So, you recently wrote an article for Quirk’s where you talked about your qual research that you've had from the past and how it has been applicable to these kinds of shelter-in-place people who are stuck at home and so forth. And I know, do you want to talk a little bit about that article and how it came about to be?
Susan Fader:
Okay. So as a qualitative researcher who obviously has done a lot of, I've done online telephone, but I've also done a lot of in-person research. I saw in the discussions that people really would come and really want to just talk and kind of mingle. And then sometimes after these groups people would hang around and just talk. And it wasn't because they're trying to do a business connection, it was just that human interaction that they wanted. So, I've always been aware that if you want to do qualitative research well, you have to create an atmosphere where people...