Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:1991

Total: 100

ArticleThe art of moderating: A blend of basic skills & qualitiesNaomi Henderson|December 1, 1991
ArticleTips on controlling focus group crosstalkStephanie Tudor|December 1, 1991
ArticleFrom the Publisher December 1991: Proper planning essentialTom Quirk|December 1, 1991
ArticleBackroom moderators...or How two perspectives are better than oneTim Huberty|December 1, 1991
ArticleBoston Edison uses research to measure the success of an energy conservation programMary Spada|December 1, 1991
ArticleData Use: The statistics of missed opportunities (or) You better beware of betaGary Mullet|December 1, 1991
ArticleGuidelines for videotaping qualitative researchTammy Sachs|December 1, 1991
ArticleHow to keep respondents from taking over focus groupsJudith Langer|December 1, 1991
ArticleResearch Industry News December 1991Quirk's Staff|December 1, 1991
ArticleFocus on advertising: When, why & how to use qualitative researchDaniel Oromaner|December 1, 1991
ArticleBeyond conventional focus groups: emerging options for qualitative researchHy Mariampolski|December 1, 1991
ArticleProduct and Service Update December 1991Quirk's Staff|December 1, 1991
ArticleSurvey Monitor December 1991Quirk's Staff|December 1, 1991
ArticleTrade Talk: Another round of belt tighteningJoseph Rydholm|December 1, 1991
ArticleNames of Note December 1991Quirk's Staff|December 1, 1991