ArticleWhy consumers don't understand your concept even though it passed qualitative testing with flying colorsErnest Potischman|December 1, 1997
ArticleSeven rules for observational research: how to watch people do stuffWalt Dickie|December 1, 1997
ArticleThe focus group report: What is the moderator's responsibility?Thomas Greenbaum|December 1, 1997
ArticleCustomer improves Oregon utility's power outage reporting systemJoseph Rydholm|December 1, 1997