CEC Research

Northern New Jersey, NJ

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Company Description

CEC Research is a premier field and tab partner delivering proven research methodologies, superior recruiting capabilities, state-of-the-art database management technology and impeccable study execution.  With a modern, state-of-the-art Consumer Evaluation Center, ideally located in the central NJ area, CEC provides the personalized solutions required to meet the diverse consumer product and sensory research needs of clients from the flavor, fragrance and consumer products industries.  As an owner-operated, boutique consumer evaluation center, CEC Research carries a steadfast commitment to excellence, highlighted with unmatched attention to detail – producing meaningful quality data, on time and on budget for every client. 

Technologically-Advanced Research Facility

Fully renovated in 2014, the CEC Research testing facility is located in a premium business park with ample private parking and easy access from NJ’s Garden State Parkway.  Our facilities are modern, state-of-the-art and technologically advanced to accommodate any testing our clients require, including taste testing, mock jury trials, health and beauty aids or cosmetic and hair product trials. 

Our large kitchen will accommodate any food or beverage test. This custom designed space is equipped with commercial-grade appliances, including refrigerators, freezers, a dishwasher, a water purification system and ice maker, two six-burner Vulcan range-ovens with 12ft. hoods, heavy duty deep fryer, eight 1200W microwaves, a grill, a three-compartment sink, 50 outlets and stainless steel countertops set on casters to allow for custom configuration.

Our recently added fully equipped professional hair salon with six styling stations is staffed with professionally licensed cosmetologists, and is designed to fit a wide range of hair care testing requirements. Highly trained to perform consumer testing on women and men with all hair types, carrying out testing that includes product comparison, tolerance, irritation and more. Hair evaluations include objective half-head comparisons, as well as profiling categories such as washing, conditioning, color, chemical reshaping, styling and control of today’s latest hair care products. Specializing in the most difficult-to-recruit hair profiles, such as curl types 2C-4B, curl types IV-VII and visible hair color for dark bases

Our focus group facilities are fully-equipped with audio and video capabilities including a concealed microphone and large one-way observation mirror.  Our client lounge and observation room provides comfortable accommodations as you oversee your research projects.

To accommodate a wide range of studies, our testing room can seat 30 participants with individual testing areas or 50 participants in an auditorium-style setup, with plenty of natural lighting.  Each testing station is equipped with a laptop with wireless internet connectivity and optional privacy dividers.  The testing space features a flexible configuration that is adaptable to any study requirements.

A Proven Team of Professionals

As a research partner, building long-term relationships with our clients is paramount to our success, as is a proven and knowledgeable team of research professionals.  Our qualified and experienced management team is always on site to supervise the implementation of every project.  Our professional team is extensively trained and continues to stay in front of emerging research trends and methods. We have an extensive and proven track record on both the client side and the research side, and our years of experience provide the necessary tools to support all of our clients’ needs.

Quality Recruiting and Superior Processes

CEC Research’s superior recruiting process delivers qualified respondents for every project, whether you are looking for general population or a very specialized recruit selection. Our diverse consumer database is continually growing, providing an expansive selection of consumer participants that meet a variety of demographics – ensuring on-target, quality recruiting for each and every study.  Through an unwavering commitment to excellence, our proprietary systems and processes have come to be our signature – delivering impeccable study execution each and every time, and never compromising our high research standards. Undoubtedly, CEC Research will uncover the consumer opinion “bits” from a meaningful demographic so that you are better positioned to market your products and brand against the competition.

Year Established:   2014

Number of Employees:   14+



On-Site Parking | Recruitment Services | Video Recording
46 Jackson Drive
Cranford, NJ 07016
United States

Distance From Airport: 12 miles
Travel Time: 20 minutes

Location Type: Free standing facility

Customer Contact(s):
Maryana Kaplan, President
  • 908-967-6790
  • 908-967-6667 (fax)
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Affiliations & Certifications
Woman Owned Business Enterprise Certification (WBE)