Nashville Research Group

Nashville Research Group is Nashville’s largest market research facility with a test kitchen, specializing in local recruiting and hosting participants for in-person and virtual focus groups and market research. As an established market research facility and recruiting business for over 35 years, Nashville Research Group prides itself on client satisfaction by an exceptional show rate and using locally-based recruiters. Nashville Research Group is a family owned and operated small business.

Conveniently located in the heart of Music City, Nashville Research Group can handle a variety of in-person and virtual set-up options and accommodate any industry type and focus group size. Nashville Research Group offers spacious focus group rooms with large client viewing suites within our facility. Our services include recruiting participants for traditional and online focus groups, product placements, test kitchen for taste testing and CLT seating for 30, theater-style seating for 50, dial tests, shop along studies, individual interviews (IDIs), in-home interviews, usability lab, location intercepts, and mock juries. 

Nashville Research Group partners with local and national clients to better understand the needs and preferences of the thriving Nashville metro area population. Nashville Research Group connects clients to qualified respondents in a variety of different industries such as food and beverage, consumer products, healthcare, political, pet care, financial, and legal. NRG helps our clients tap into real people’s emotions and opinions on a specific topic through qualitative data.