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B2B International

Chicago, IL

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Key Categories
Brand Positioning Studies Bus.-To-Bus. Research Market Opportunity Studies Product Development Research CX/UX-Customer/User Experience

Company Description

About B2B International

B2B International is a specialist business-to-business market research consultancy that provides customized B2B market research and intelligence studies on a global scale from its offices across North America, Europe and Asia-Pacific.

We have a wide range of research services available and each project is tailored to the specific objectives of our clients; the world’s leading B2B organizations. Our B2B expertise covers all industry sectors – from manufacturing to engineering, chemicals to construction and IT/Technology to professional and business services – throughout the world.

We are also part of the Merkle B2B group of agencies, bringing together the best B2B capabilities across data, performance media, creative and brand transformation. This allows us to deliver fully-integrated solutions that enable our clients to architect the ultimate B2B customer experience.

B2B International in numbers

Experience – 900+ clients including half of the world’s largest 100.

Expertise – 4,000+ B2B research programs resulting in the best practices in B2B.

Knowledge – Deep industry knowledge researching 22 industry verticals and 200,000 professionals annually.

Scope – Global footprint; 145+ countries researched spanning 45 languages.

Dedication – Client-first, quality-obsessed, flexible and responsive, with an NPS score of 67.

Culture – Customer satisfaction starts from the inside out; 92% staff retention rate, with less than half the industry churn rate.

Our research services

Every project at B2B International has strategic implications for our client and is designed to meet specific business challenges. Whether you are looking to better understand the opportunity within a new market, assess your new or existing product/service portfolio, improve your customer experience, position yourself as a thought leader or reposition your brand, our research can help.

Our research services cover five critical business insight needs:

Understanding brands and communications – Research to evaluate brand health, create/refine CVPs, track awareness and perceptions and test the effectiveness of media and creative campaigns.

Understanding customers, buyers and influencers – Customer experience or VOC projects such as customer journey mapping, buyer journey mapping, customer segmentation and persona profiling.

Understanding markets and opportunities – Projects can include market assessment, market sizing, value chain analysis, go-to-market strategy development, market segmentation, scenario modeling and landscape analysis.

Understanding product, proposition and pricing strategy – A variety of studies such as ideation, strategy development, concept and prototype resting, proposition development, price optimization and pricing model evaluation.

Insights for thought leadership – Use original research and insights with your B2B target audiences to craft compelling and evidence-based marketing content and thought leadership initiatives for demand generation.

Our industry expertise

At B2B International, we focus on researching complex and niche markets and reaching hard-to-reach decision makers. We have covered every industry vertical in every corner of the world, including:

  • Aerospace
  • Automotive
  • Chemicals
  • Construction and trade
  • Education
  • Energy and utilities
  • Engineering
  • Financial services
  • Food and drink
  • Government and public sector
  • Health care
  • Insurance and risk management
  • IT and technology
  • Manufacturing and industrial
  • Media and advertising
  • Oil and gas
  • Professional and business services
  • Paper, print and packaging
  • Real estate and facility management
  • Retail and consumer
  • Telecommunications
  • Transport and logistics

Year Established:   1998

Number of Employees:   200

Research Services and Specializations

Industries, Markets and Audiences Served

515 N. State, 22nd Floor
Chicago, IL 60654
United States
Customer Contact(s):
Julia Doheny, President – Research, North America
  • 872-204-4533
  • 312-204-7201 (fax)
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Affiliations & Certifications
ADM | AMA (United States) | ANA | AQR (United Kingdom) | Berufsverband Deutscher Markt-und Sozialforscher (BVM) | ESOMAR (International) | IQCS (United Kingdom) | Insights Association (United States) | MRS (United Kingdom)