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Bauman Research & Consulting, LLC

Northern New Jersey, NJ

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Key Categories
Brand Positioning Studies Bus.-To-Bus. Research Quantitative Research Focus Group-Online Qualitative Research

Company Description

Bauman Research & Consulting is your full-service partner for brand, marketing, product and business decisions — delivering insights that make a real difference. We combine qualitative, quantitative, hybrid and strategic solutions with the most current methodologies to unearth the insights that drive smarter decisions.

We specialize in branding/positioning, messaging, voice of customer, naming, strategy/product development, concept testing, website usability and employee engagement. Our expertise spans surveys, focus groups, in-depth interviews, online focus groups, ethnography, usability, emotional response and immersive digital and social media research.

Through our strategic partnership with Bakamo USA, we analyze real, unprompted consumer discourse before a single question is written — so our surveys and discussion guides are built around what actually matters to your audience, not assumptions about it. The result: sharper instruments, richer data and stronger strategic decisions.

We are a certified woman-owned business.

Year Established:   2002

Research Services and Specializations

Address
44 Abbington Terrace
Glen Rock, NJ 07452
United States
Customer Contact(s):
Sandra Bauman, Ph.D., Founder & Principal
Phone
  • 201-444-6894
  • 201-701-0271 (fax)
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Affiliations & Certifications
American Association for Public Opinion Research (AAPOR) | Insights Association (United States) | RIVA certified Moderator | Small Business Enterprise (SBE) | Woman Owned Business Enterprise Certification (WBE)