Bauman Research & Consulting, LLC

Bauman Research & Consulting is your full-service partner for brand, marketing, product and business decisions — delivering insights that make a real difference. We combine qualitative, quantitative, hybrid and strategic solutions with the most current methodologies to unearth the insights that drive smarter decisions.

We specialize in branding/positioning, messaging, voice of customer, naming, strategy/product development, concept testing, website usability and employee engagement. Our expertise spans surveys, focus groups, in-depth interviews, online focus groups, ethnography, usability, emotional response and immersive digital and social media research.

Through our strategic partnership with Bakamo USA, we analyze real, unprompted consumer discourse before a single question is written — so our surveys and discussion guides are built around what actually matters to your audience, not assumptions about it. The result: sharper instruments, richer data and stronger strategic decisions.

We are a certified woman-owned business.