Company Description

BTInsights is the leading AI-native, all-in-one analysis platform for qualitative and quantitative research, trusted by market research and insights professionals for delivering highly accurate and reliable analysis.

The company was founded in 2023 and is headquartered in Boston, U.S.

BTInsights offers three AI analysis tools that cover both interview and survey analysis and reporting.

AI Interview Analysis: Accurate, traceable insights from focus groups and IDIs

Automatically transcribe and analyze focus group conversations and in-depth interviews. The BTInsights platform provides highly accurate transcription, translation and AI-driven analysis. Every output links directly to the original transcripts and quotes, so you can always connect findings back to the source with confidence.

Key features:

• Interview transcription and translation
• Thematic analysis
• Analyzing transcripts by groups/segments
• Finding quotes
• Creating video clips and highlight reels
• Report generation

AI Survey Open-Ends Coding: Human-level coding accuracy

Code open-ended survey responses with accuracy that matches human coders. The BTInsights platform supports more than 50 different languages and various survey open-ends analysis methods, from single coding to multi-coding and from thematic coding to entity extraction.

Key features:

• Coding of open-ended responses (single or multi-coding)
• Thematic coding and entity coding (e.g., brand names, locations)
• Support more than 50 different languages
• Human-in-the-loop review and editing
• Multiple export formats available

 AI Cross-Tab and Slide Generation: Client-ready survey reports in minutes

PerfectSlide by BTInsights is the newest AI innovation for creating cross-tabs and generating client-ready slides in your exact format.

It’s unlike any other survey analysis tool currently available that either produces very generic PowerPoint slides or requires very rigorous setup that is rigid and easy to break. With PerfectSlide, you can get most of your survey report done in minutes or hours. No more reformatting or cross-checking. Let you focus on what really matters.

Key features:

• Effortless drag-and-drop crosstabs with easy edits
• Generating client-ready, fully editable slides in your exact format
• Advanced analysis features for deeper survey insights
• Fully automated features that refresh tables and slides with new data

Strong Data Security

Data security is our highest priority, as we work with many large organizations like The Washington Post and many health care market research firms.

We are SOC 2 Type II certified. Additional security measures include:

• Data is fully encrypted both at rest and in transit.
• Customer data is never used for training AI models.
• Customers retain 100% ownership and control of their data.
• Users can only access their organization’s data after successful authentication and authorization.