Company Description

Observation Baltimore is qualitative division of Ironwood Insights Group. Based in Baltimore, Maryland, we specialize in qualitative and quantitative research services for regional, national and international clients. We offer a wide range of customizable solutions, including focus groups, in-depth interviews, online and phone surveys, customer and employee experience studies, usability testing and strategic consulting.

Our recruiting and interviewing team is the core strength of our market research services and one of the main reasons we are the premier market research firm in Maryland. Our rigid recruiting practices begin with comprehensive market research fundamentals training, followed by interviewer shadowing and hands-on skills training.

As members of AMA, Insights Association, PBIRG and QRCA, we abide by the organizations’ codes of ethics. Further, we utilize our professional associations’ training collateral, meetings and publications to keep abreast of best practices in market research. We hold our staff accountable to the industry’s ethical compliance and privacy standards.

Observation Baltimore is proud to be part of the Ironwood Insights Group family. The merging of our organizations allows Observation Baltimore to provide full-service research design, moderation, recruitment and analysis for qualitative and quantitative research nationwide.

Our recruiting and interviewing team is managed by seasoned professionals. They review project requirements, oversee all recruiting projects and keep staff accountable to segmentation and quota specifications. Observation Baltimore’s staff strives not only to recruit qualified and vetted respondents, but we also pride ourselves on integrity and a level of protection for both clients and respondents. Our goal is to provide a recruit that is accurate, thorough and complete while maintaining an unmatched level of professionalism, best practices and compliance to the highest standards in the market research industry.

We support both in-person research with one-way glass and closed-circuit viewing and virtual projects using Teams, Zoom or other qualitative platforms. Our McHenry Row facility is easily accessible and client-friendly—close to transit and accommodations. Our respondent database is constantly refreshed with ongoing participation updates, monthly social outreach and supported by personalized communications. We always use telephone verification to confirm recruiting criteria and ensure accuracy before participation.

Observation Baltimore is known for our flexibility, creativity and commitment to meaningful results. We combine methodological rigor, local market knowledge and agile project management to deliver actionable insights that drive decision-making. Our goal is to be the best company for market research in Maryland and beyond.