Company Description

The Science of People

Leger is one of North America’s fastest-growing market research and analytics companies, helping organizations understand people, markets, customers, employees and emerging trends with clarity and confidence. Founded in Montreal in 1986, Leger has grown across Canada and the United States while remaining proudly Canadian-owned. Today, the company brings together more than 600 employees and multidisciplinary experts across regional offices, offering the scale, methodological expertise and strategic thinking required to support organizations of all sizes.

Full-service research, analytics, CX and digital expertise

Leger provides end-to-end market research solutions designed to help clients make better decisions in a constantly changing world. Its services span quantitative and qualitative research, advanced analytics, customer experience, digital marketing, omnibus research, online communities, panel services, specialized studies and strategic consulting. Leger works with organizations across sectors including consumer packaged goods, retail, financial services, health and wellness, health care, lottery and gaming, public affairs, travel and tourism and more.

Accurate insights powered by innovative approaches

Leger is recognized for combining decades of research experience with innovative technologies, including artificial intelligence-enabled approaches, to deliver high-quality insights. Its proprietary panel, LEO, supports reliable data collection and access to consumer perspectives across markets. By integrating rigorous research design, advanced analytical techniques and practical business expertise, Leger helps clients move from data to decisions with confidence.

Strategic advice grounded in real-world understanding

Clients partner with Leger for more than data collection. The company’s teams help organizations frame business questions, choose the right methodologies, interpret findings and translate results into actionable recommendations. Whether the need is brand strategy, customer understanding, product development, reputation tracking, employee research, public opinion, advertising effectiveness or customer experience measurement, Leger develops custom solutions tailored to each client’s objectives, audience, timeline and budget.

A commitment to quality and professional standards

Leger is committed to upholding the highest standards of research quality, ethics and professionalism. The company is a member of leading industry organizations including the Canadian Research Insights Council, the Insights Association, ESOMAR and the Worldwide Independent Network of Market Research and Opinion Poll. Leger also follows recognized industry codes and standards, helping clients rely on research that is credible, transparent and useful.

With a mission to give people a voice and empower clients to make better decisions, Leger continues to support organizations across North America with insights that are accurate, strategic and deeply connected to the people they serve.