Top Marketing Research Companies Specializing in Advertising Effectiveness

Just The Facts, Inc. "Our passion...unique research solutions for sound decisions." Global capabilities, personal attention and comprehensive services set us apart as your "go-to", full service, consultative strategic research firm.

We inform and inspire through powerful data, empowering technology and high-impact consulting, all designed to help our clients make better decisions and achieve faster progress.

Provoke Insights solely focuses on research for branding, advertising, media and content marketing initiatives. The firm’s innovative approach empowers brands to navigate today’s cluttered marketing space.

B2B International is a global, full-service market research firm dedicated to researching business-to-business markets. We help clients to make smarter decisions driven by insights, empowering them to grow.

Starlight Analytics is a boutique consumer and market insights consultancy helping growth-focused brands turn complex data into clear, actionable decisions across brand, innovation, pricing and go-to-market strategy.

Knit helps researchers run agency-quality quant and qual research at DIY costs, by taking the most time-intensive research tasks off their plate through Researcher-Driven AI.

Global pioneer in strategic insights among generational segments, multicultural groups, women consumers, people with disabilities, and other diverse consumers. Qualitative/quantitative, Accelerated Solutions, in-language capabilities.

Latitude is a creative research agency powered by Lumiere—our video insights platform capturing real-time reactions, AI-driven conversations, and behavioral data to help top brands create content that truly connects and converts.

ABX evaluates your creative against the world’s largest database of in-market ads - across media types – so you can make smart business decisions.

In today’s research environment, you need answers fast and tools that help you scale. QuestBrand by The Harris Poll tracks and measures brand health, monitors competitive movement, and ties perception to performance.

Prodege is a cutting-edge consumer marketing and insights platform powered by leading loyalty programs that fuel client success. We empower marketers to understand, reach and grow their customer base.

DRI offers a full range of services, quant and qual. We recruit in all of Northern New England and maintain a focus facility on Portland’s waterfront.

Mindfield is your 40+ year experienced, quality driven full service data collection provider.

In today’s research environment, you need answers fast and tools that help you scale. QuestIC by The Harris Poll builds always-on, custom insight communities that let you co-create with your most engaged consumers.

In today’s research environment, you need answers fast and tools that help you scale. QuestDIY is The Harris Poll's agile, AI-powered survey platform that launches sound research in minutes and receive same-day results.

In today’s research environment, you need answers fast and tools that help you scale. QuestCX by The Harris Poll gives brands the tools to measure and act on the signals that shape the full customer experience.

In today’s research environment, you need answers fast and tools that help you scale. QuestAI by The Harris Poll supercharges qualitative research by applying advanced AI to focus group and open-ended feedback.