Company Description

Marketing Systems Group (MSG) provides innovative data, technology and research solutions that help organizations identify, connect and engage with the right research participants. For more than 40 years, MSG has partnered with academic institutions, government agencies, health care organizations, nonprofits and commercial research firms to support high-quality, representative research through trusted methodologies, advanced technology and experienced research professionals.

MSG is widely recognized as a leader in address-based sampling (ABS), delivering statistically sound sampling solutions that help researchers achieve broad population coverage and improve representativeness. Through its industry-leading GENESYS® product line, MSG offers a comprehensive portfolio of sampling solutions, including address, telephone, business, voter and custom sample services. Combined with advanced consumer data, geographic information system (GIS) capabilities and custom data solutions, MSG helps researchers identify and reach the audiences that matter most to their studies.

As research methodologies continue to evolve, MSG provides flexible recruitment solutions designed to meet respondents where they are. By integrating traditional outreach methods with innovative digital recruitment strategies, MSG helps organizations improve participant engagement while maintaining the methodological rigor required for high-quality research. Through its partnership with EveryAnswer, researchers can extend the reach of their studies to targeted, difficult-to-reach and geographically specific populations using digital recruitment approaches that complement established probability-based and traditional sampling methods.

MSG also provides comprehensive Research Assist Services that support every stage of participant recruitment and engagement. From recruitment strategy and study planning to creative development, print and mail production, multi-mode outreach, participant communications and project execution, MSG works alongside clients to create recruitment experiences that encourage participation and improve response rates. Whether implementing a nationwide address-based survey, building a probability panel, recruiting participants for user experience research or conducting community-based health studies, MSG delivers operational expertise that helps projects run efficiently and effectively.

Supporting these efforts is ARCS®, MSG’s participant management platform, designed to streamline recruitment, panel administration, communications, scheduling, incentive management and respondent engagement. ARCS enables organizations to efficiently manage participant relationships throughout the entire research lifecycle, making it an ideal solution for probability panels, customer communities, UX research, longitudinal studies and ongoing research programs. By combining powerful technology with flexible workflows, ARCS helps organizations improve operational efficiency while creating a better experience for both researchers and participants.

MSG’s expertise extends beyond individual products and services. The company works collaboratively with clients to develop tailored research solutions that align with each study’s objectives, target population, methodology and operational requirements. Whether supporting large national surveys, local community research, public opinion studies, health care initiatives, market research or specialized population studies, MSG brings together sampling expertise, participant recruitment, technology, data resources and operational support into a unified research solution.

At its core, Marketing Systems Group is focused on helping researchers identify the right participants, connect with them through effective recruitment strategies and engage them in meaningful ways that support successful research outcomes. By combining proven methodologies, innovative technology and decades of industry experience, MSG continues to help organizations conduct representative, reliable and representative research.