Company Description

MDC Research helps you make sound business decisions through industry-leading market research design and execution. We’ve been perfecting our strategy for over 40 years, and it shows in the work we do.

Our consulting team designs customized methodologies, providing you with practical information you can put to use right away.

Our execution teams conduct research domestically and internationally to both consumer and B2B audiences. Our deep toolbox includes a variety of web and phone survey approaches, as well as focus groups/IDIs, ethnographic studies, panel design, and more.

Our 100+ seat bilingual call center allows us to implement high-profile customer research with the highest in-house quality controls.

Our stats team is well-versed in advanced analytics. Our moderators, facilitators, and ethnographers are skilled at extracting the intrinsic reasoning behind human behavior. Our storytellers translate your findings into highly visualized reporting outputs and compelling video narratives—ready to engage your stakeholders (and make you look good in the process).

Our people-first approach means you’re getting information you can use from an audience you can trust. We thrive on finding the right people, asking the right questions, and discovering why people do what they do.

• We identify core gamers and connect with them to inform your new console release.
• We have in-depth conversations with business decision-makers to help understand how your technology will be used in the enterprise space.
• We segment key customers to help you market your new sustainability program.
• We engage with the survey takers.
• We cut through the bots, the cheaters, the professional respondents, and we recognize the human beings at the other end of the connection. Because bots shouldn’t make your business decisions.

We’re here to help with those decisions, though. We’re by your side from initial planning through final execution, and we’ll guide you through our recommendations for what’s next.