Company Description

RealityCheck is a full-service insights and strategy firm known for innovative market research methods and clear reporting.

We were founded more than 20 years ago by a couple of journalists. Uncovering new information, explaining why it matters and giving our clients the clarity and confidence they need to decide and act is in our DNA.

Our clients come to us to turn complex market research questions into clear insights stories. We do this better than anyone because we approach market research like journalists. In fact, we call what we do Insights Journalism®.

Our team consists of strategists, analysts, data scientists, psychologists, moderators and multi-media designers. But at our core, we are all Insights Journalists, dedicated to uncovering and reporting the new insights you need to know to move your business forward.

So whether it’s advanced qualitative or custom quantitative, immersive or agile, we set out to “get the story” from the moment we design your study to production of your final report. We uncover and report the “new news” you and your stakeholders need to know. We find your headline, explain why it matters and help you decide what to do about it.