TRC Insights
Philadelphia/Southern NJ, PA
View WebsiteKey Categories
Brand Equity
Concept Development
Conjoint Analysis/Trade-Off Analysis
Product Development Research
Concept Optimization
Company Description
Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center, nor do they combine the data they’ve gathered with other information. As a result they don’t capture what’s truly important to the consumer. At TRC, we believe that the best types of research ask people to make hard decisions – to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and use them to help clients solve various business problems.
Year Established: 1987
Research Services and Specializations
- Brand Equity
- | Concept Development
- | Concept Optimization
- | Conjoint Analysis/Trade-Off Analysis
- | Customer Satisfaction Studies
- | Market Segmentation Studies
- | Product Development Research
Industries, Markets and Audiences Served
Address
1300 Virginia Drive, Suite 200
Fort Washington, PA 19034
United States
Fort Washington, PA 19034
United States
- Customer Contact(s):
-
Rich Raquet, President
- 215-641-2200
- 800-275-2827
- 215-643-6505 (fax)
- Affiliations & Certifications
- HITRUST CFS Certified | Small Business Enterprise (SBE)