Verve

Verve - Turn Human Truth into Superhuman Advantage™

Verve is an award-winning Technology + Services + Consultancy business, delivering AI-empowered insight using Verve Intelligent Personas and Simulations (VIPS) for decisions of consequence - creating competitive advantage for world-leading brands and partner agencies, from a globally-based expert team.

Winners of: ESOMAR Award for Excellence in AI and Automation 2025 | Outstanding Contribution to Consumer Insight 2025 | AURA Innovation of the Year 2024 | MRS Virginia Valentine Award for Cultural Insight 2023

With 40 global brands, including Mars, Samsung, UBS and Colgate Palmolive, partnering with us to deliver award-winning AI insight services and consultancy.

Verve Intelligent Personas and Simulations – VIPS

AI-powered customer simulations built from human truth, run on our proprietary platform, Verve Vero. Unlike generic AI outputs, VIPS are auditable (not black box), validated against real humans for over 90% predictive accuracy and genuinely your own - not shared with competitors. Test decisions, run quant and qual research, before you make them.

Next Gen Communities

Insight communities we've built and run for 20 years, now fused with AI. Real people, organisational memory and AI-powered simulations combine so you never have to make a decision without asking your customers again.

Next Gen Consulting

A consulting model combining real people and VIPS, qual and quant, backed by an in-house Cultural Intelligence team. Removes the old trade-offs between speed, depth and cost - across segmentation, brand growth, comms effectiveness, innovation and futures.

Talk to us to discuss how we help brands turn human truth into superhuman advantage.