Visions Research

Company Description

We are innovative specialists:

• Exceptional B2B moderating
• New product development/pricing
• Product concept testing, choice modeling/conjoint
• One-on-one executive interviews via Zoom
• Online focus groups

We deliver customer insights fast and within tight budgets with a focus on B2B and B2C, international, technical and financial decisions makers, facility and environmental managers, building operations, engineering/contractors/distributors as well as sustainability, smart building technologies in the HVAC industry.

Business to business experts

We have a proven track record of effectively reaching business executives, technology professionals, facility managers, sustainability professionals and environment health and safety managers, medical professionals, c-suite and other executives that can’t be reached through typical panels.

We know how to reach businesspeople and how to talk to them...whether video-based, one-on-one interviews, online focus groups, mobile app video ethnography or video-based conjoint/choice modeling...we get results.

International scope

Need an experienced firm that delivers international insights?

• Studies conducted in 45 countries.
• Senior executive/c-suite, technical and financial decisions makers, facility and environmental managers, building operations.
• Mobile ethnography, phone interviews, web-based video interviews, web-surveys and online focus groups.
• Expert translation of highly technical materials – in the last two years we have implemented surveys in over 20 languages.

Extremely Experienced with B2B Respondents

We have implemented some challenging recruits:

• Phone app video ethnography - Qatar, Saudi Arabia, India, U.K., USA
• Buyers of industrial mining equipment - UAE
• VP operations and facility directors for HVAC/fire/lighting/security products – China, Korea, Japan, Australia, Turkey, Brazil, France, Italy, Colombia, Malaysia, South Africa and 9 other countries.
• IT managers buying cloud services – China and Japan
• Conjoint pricing for networking, security, sustainability studies – USA/EMEA
• Distributors selling $200,000 printers – U.S., U.K., Germany and Denmark
• Sustainability and environment health and safety decision managers – worldwide
• Engineers, contractors and distributors for building facility products – 45 countries – (EMEA), Latin America, Europe, North America, APAC

Seeking industry expertise?

We understand the unique needs and attitudes of respondents in vertical industries. We continually interview decision makers in:

• Government
• Health care
• Industrial/manufacturing
• Commercial real estate
• Data centers/technology firms
• Higher education
• K-12
• Retail
• Hotel/hospitality
• Stadiums/airports/transportation
• Pharmaceuticals
• Semi-conductor
• Utilities

Partial client list

Microsoft, Apple, Disney, Hewlett Packard, Dell, IBM, Sony, Canon, Johnson Controls, FedEx, Cox, Sprint, Qualcomm, Polycom, Cummins Diesel Engines, Adobe and Symantec.

You name it, we’ve done it.