B2B Summit North America 2024

What is the B2B Summit North America 2024?

Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.

Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.

The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at B2B Summit North America to:

• Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.
• Learn new strategies for functional alignment centered on creating customer value and growth.
• Discover tangible ways that data, technology, and AI can help you compete. 
• Understand how to evolve your go-to-market approaches and revenue processes.

Why attend B2B Summit North America 2024?

The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on – and win in this new era. Join us at B2B Summit North America 2024.

We are excited to offer you:

• 70+ sessions aligned to your priorities.
• Case studies and keynotes from globally leading brands and executives.
• Numerous session formats including analyst presentations, panel discussions, fireside chats, and more.
• Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs.
• Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.

Key content themes at B2B Summit 2024 will include:

• Disruptive Forces: Economic uncertainty and generative AI challenge traditional business foundations.
• Generational Shift: Millennials and Gen Z now influence more than Baby Boomers.
• Trust Deficit: New buyers lack trust in traditional marketing and sales methods.
• Reinvention Imperative: Firms tied to tradition risk failure; reinvent strategy, tech, operations.
• Collaborative Success: Transform together with aligned marketing, sales, and product teams.

To learn more and to register, click here.