Strategic Marketing West 2024

What is Strategic Marketing West 2024?

The Strategic Marketing West is where the marketing industry comes together to enact change. Generative AI is revolutionizing how we engage the unreachable consumer. But it’s not simply about mastering gen AI. It’s about finding yourself at the intersection of analytics and creativity to capture the waning attention of your customers and drive tangible results.  

Proving ROI, investing in the right talent and gaining organization-wide buy-in is the only way to reach the consumer at the same scale and efficiency as your competitors. Marketers must establish this infrastructure to future-proof the organization and integrate disruptive tech, like fen AI.  

With a 16-year legacy, Reuters Events: Strategic Marketing West 2024 unites 250+ senior marketing leaders to master data-driven creativity: Effectively manage data to capture customer insight, evolve culture alongside consumer trends and harness cutting-edge technology to its fullest potential.  

With horizontal tracks and vertical themes, designed in collaboration with the Reuters Events marketing community and speakers, the agenda is focused on transforming marketing to deliver on the huge opportunities of 2024-25. SM24 will equip leaders with the tools and strategies they need to drive innovation and growth.

Elevating consumer connections through data-driven creativity

Overcome digital crowding by producing high-quality, valuable experiences for your consumer. Modernize your MarTech stack to drive connected experiences and extract meaningful customer insights. Balance the art and science of strategic marketing by synchronizing left and right-brain thinking.

Unlocking insight: Empowering personalization through data science 

Enhance data quality by prioritizing first-party, consumer-generated data. Combine predictive modeling with a comprehensive data strategy to forecast customer behavior. Leverage machine-learning with natural language processing to deliver the most relevant, personalized experiences to your customers.

Cultivate culture: Elevate your brands content experiences

Deliver exceptional content experiences that define how you show up as a brand. Leverage streaming, gaming, influencers and social commerce to harness cultural moments. Build loyalty among your creative community by partnering with advocates of your brand.

Achieve synergy: Fostering growth and collaboration

Assemble a diverse and skilled team capable of responding to market changes. Position marketing as a growth generator of the business to secure buy-in and budget approval from leadership. Support a cross-functional framework to communicate customer insights across marketing, sales, product and CX.

What will the Strategic Marketing West conference consist of?

Collaborate, network and learn with global CMOs and innovators.

Cross-industry collaboration

Cross-pollinate your business with innovative ideas – escape your industry echo-chamber and learn from a diverse range of influential brands. Attend sessions, network cross-functionally and bring new inspiration back to the team.

Peer-to-peer networking

Don’t get lost in a sea of faces and name tags. Join a concentrated audience of peers and engage in meaningful face-to-face networking. Experience both "chance encounters" and planned meetings with other leading executives from industry-shaping organizations.

Interactive workshops and roundtables

Shape the conversation during a host of interactive roundtable discussions and collaborative workshops designed to engage, inspire and connect. Deep dive into timely marketing topics, share your own experiences and learn from the successes and challenges of your peers.

Research-driven content

Developed through months of research, our agenda strikes at the challenges that are top of your organization’s priority list. Every session has been shaped to be directly relevant, deeply informative and immediately actionable within your team.

Top industry insights 

With an agenda packed with 30+ real-life case studies, you’ll have access to leading industry experts at the world’s biggest brands. Deep dive into business-critical topics, learn from top strategies and benchmark against those steering marketing innovation.

Connect with new partners

Engage with a curated selection of vendors in our exhibition hall, hand-picked to provide you with the most impactful solutions, key use cases and invaluable thought-leadership.

When will the Strategic Marketing West 2024 be held?

The Strategic Marketing West conference will be held on May 8-9, 2024.

Where will the Strategic Marketing West 2024 be held?

The Strategic Marketing West conference will be held in Los Angeles. 

To learn more and to register, click here.