What is the CMA | SIMA Conference 2024?

The CMA | SIMA is excited to announce the venue for 2024 Annual Category Management & Shopper Insights Conference will be held at the exquisite Hyatt Regency Dallas!

Managing through a pandemic followed by an unprecedented time of food and consumer goods inflation and more recent volume erosion has challenged category managers, space planners and shopper insights professionals to think differently. This year’s Conference theme will be “Trailblazing Retail’s Bold Future” as the industry collectively returns to an innovative mindset after a long period of disruption. Join over 950 of your peers in person for the 2024 CMA | SIMA Conference at the Hyatt Regency Dallas February 26 – February 28, 2024, to learn industry content, share best practices and most importantly, network with each other.

What will the CMA | SIMA Conference tracks consist of?

Harnessing the power of data-driven storytelling.

Sessions will include the importance of storytelling in retail, dos/don’t of storytelling in various retail settings and how to manage the proliferation of data to help tell more compelling stories. 

Driving cross-functional collaboration.

Related functions to category management and shopper insights include sales and sales planning, shopper marketing, e-commerce and more. Hear tips from experts on how to best collaborate cross-functionally and get exposed to other retail careers in the process.

Embracing AI and machine learning. 

Members across organizations share learnings, pitfalls and best practices incorporating data science into their category management and shopper insights projects.

Space planning of the future.

As the function becomes better enabled by technology, hear from leaders in both macro and micro space planning that are part of ARC’s Space Planning Community.

Where will the CMA | SIMA Conference be held in 2024?

The exquisite Hyatt Regency Dallas will be the home of the 2024 CMA | SIMA Conference!

Nestled in the heart of the historic downtown area, this hotel stands tall next to the iconic Dallas landmarks of Reunion Tower and Union Station. This extraordinary property provides various onsite amenities such as three restaurants, shopping and entertainment. With a record number of attendees expected once again, we encourage you to book your stay early.

When will the CMA | SIMA Conference be held?

The CMA | SIMA Conference will be held on February 26-28, 2024.

To learn more and to register, click here.