What is the Generative AI for Marketing Summit 2024?

Generative AI is driving unprecedented levels of excitement and concern for marketers and creatives, with the potential to completely upend and transform marketing workflows.

• Finding the right use cases, framework and team to get you started on your generative AI journey.
• Stitching together tools and models to transform your workflows and maximize value.
• Augmenting creativity for content creation and unlocking new levels of insights for hyper-personalized content generation.
• Developing a framework for responsible AI and navigating IP, copyright and ethical concerns.
• Rethinking human-bot interactions: The future of generative agents and avatars.
• Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints.

What are they key topics?

• Use cases: Where are the latest use cases within marketing for this nascent technology?
• Workflows: How can you augment and optimize workflows using generative AI?
• Change management: What are your peers doing to manage the change and set expectations across the organization? 
• Creativity: How can you amplify your creativity with generative AI as your co-creator? 

To learn more and to register, click here.