GreenBook will host its IIEX Europe event on June 25-26, 2024, in Amsterdam.

According to GreenBook:

Mark your calendars for IIEX Europe 2024 and be ready to experience the biggest and most innovative market research event yet.

Stay tuned for updates and get ready to be inspired by the latest industry insights, cutting-edge technology and invaluable networking opportunities. Let's create new records together!

What is GreenBook IIEX?

Imagined and organized by GreenBook – IIEX is not just another conference series. Our goal is to bring the most disruptive startups, technologies and ideas into the evolving insights and analytics industry (and have fun while doing so!)

IIEX is more than a conference series. It’s a mindset. These are the forums in which the most important insights innovations will be revealed, demonstrated, debated and championed. What starts here will change our world.

IIEX has introduced us to innovations like:

• The emergence and adoption of mobile research.
• Video-based ethnography, online focus groups and virtual qual.
• Sentiment analysis in action.
• Sophisticated improvements to sample and respondent acquisition.
• The application of AI and machine learning to all manner of research and analytics.
• DIY so client-side realize economies of scale, reduce costs and get simple things done more efficiently.
• AR/VR and even experiments in the metaverse.
• Knowledge management systems providing platforms in which the value of every research project conducted doesn’t get lost after the debrief.
• Practical applications of behavioral science as the foundation of understanding how consumers make choices.

When is GreenBook IIEX Europe 2024?

The GreenBook IIEX Europe event will be held June 25-26, 2024, in Amsterdam. 

To learn more and to register, click here.