Quirk's Media will host Quirk's Virtual – The Changing Consumer on March 25, 2026. 

Insight Playbooks 2026: Research plays for the changing consumer 

Live at 9 a.m. ET/1 p.m. U.K. 

In a world where consumers are constantly shifting, the use of an Insights Playbook can accelerate the time it takes to make a strategic decision. In this session, learn how teams use these playbooks to share stakeholder-ready evidence that drives alignment and action. Learn more.

From cultural tension to campaign results: Faster, more accessible brand lift measurement in women’s health 

Live at 10 a.m. ET/2 p.m. U.K. 

In women's health, awareness is often the biggest barrier to treatment. In this session, Medtronic and Knit share how cultural insight shaped a direct-to-consumer approach in overactive bladder therapy and how they designed a brand lift study that measures both brand lift and product lift in one program. Learn more. 

From trend to trust: Cultural shifts and the new rules of influence

Live at 11 a.m. ET/3 p.m. U.K.

Audiences are becoming more intentional as the world continues to shift. In this session, TikTok and EyeSee explore what is shifting consumer behavior and why it matters. The two organizations will also show how the creator economy can turn cultural signals into commercial outcomes. Learn more.

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