Research plays for the changing consumer 

March 25, 2026, at 9 a.m. ET/1 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

Voxpopme stacked logo. A ‘V’ made out of sold purple triangles above the word “Voxpopme” written in sentence case, blue text.Consumers are shifting – in what they expect, what they notice and what earns their loyalty. 

The challenge isn't spotting the change. It's getting customer proof in front of the business while the decision is still being made. 

That's why Voxpopme created Insight Playbooks – ready-to-run research plays designed to accelerate strategic decisions when you can't afford to waste time on setup. 

Insight Playbooks eliminate the friction of starting from scratch, so you can move straight to execution and deliver proof when it matters most. 

In this session, we'll walk through the CPG Playbook live – showing how lightweight plays help teams generate signal-rich insight, align stakeholders and act with confidence as consumer expectations shift. 

We'll cover:

  • The high-pressure decisions Playbooks are built for – launches, disruption, strategic validation.
  • A live look inside the CPG Playbook.
  • How teams share stakeholder-ready evidence that drives alignment and action.
  • How to stay ready for the next consumer shift with a system of proven plays.

Register below and get the CPG Playbook – plus early access to every future Insight Playbook as it's released.

Presenters:

Erica Dinger’s circular headshot with a woodsy autumn background.
Erica Dinger, head of research, Voxpopme

A passionate student of human behavior, Erica comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP and developed and managed the global brand tracking program at Under Armour. Most recently, she was head of full-service research at Qualtrics, where she worked with a variety of Fortune 500 companies. Erica holds a B.A. in sociology from John Carroll University, an M.A. in criminology from the University of Maryland College Park, and a J.D. from Georgetown University Law Center.
Tom Higgins’ circular headshot on a gray background.Tom Higgins, senior growth product marketer, Voxpopme

Tom Higgins is a senior growth product marketer at Voxpopme, where he helps insights and marketing teams unlock richer human understanding through video research. With nearly a decade in the consumer insights industry, Tom champions a more conversational, video-first approach to research – one that brings decision-makers closer to the people behind the data. He works closely with enterprise brands and research agencies teams to show how AI-powered qualitative tools can scale depth, speed and impact. His focus sits at the intersection of product, storytelling and growth – helping teams not just gather insights but activate them.