Research Topics:

Data Quality | Data Security | Marketing Research-General

Industry/Market Focus:

Non-Profit/Fund Raising | Public Affairs

Content Type:

Glossary

AAPOR Definition

AAPOR is the American Association of Public Opinion Research

AAPOR is the American Association for Public Opinion Research.

What is the AAPOR?

AAPOR is a professional organization in the U.S. for survey researchers, pollsters and public opinion analysts. It brings together people from academia, government, media, nonprofits and the private sector who are involved in survey research and measurement of public opinion.

What does the AAPOR do?

The AAPOR promotes best practices in survey design, methodology and reporting. It publishes journals like Public Opinion Quarterly. It organizes conferences, webinars and networking opportunities. It provides ethical guidelines for researchers and educates the public and media on how to interpret polling and survey data.

Why does the AAPOR matter?

AAPOR is best known for its Code of Professional Ethics and Practices, which sets transparency standards for polls (e.g., requiring disclosure of question wording, sample size, response rates, methodology). In an era where polls are scrutinized for accuracy, AAPOR helps distinguish credible, transparent research from less-reliable polling.