Research Topics:

Data Quality | Marketing Research-General | The Business of Research

Content Type:

Glossary

Criterion Variables Definition

The variables being predicted or explained in a study. Also known as the dependent variable.

Criterion variables are specific measurable factors or attributes examined or analyzed in a research study. These variables evaluate and assess the effects, relationships or differences within a study. They assist researchers in understanding how variable factors contribute to consumer behavior, preferences or responses. This variable also is known as the dependent variable. Criterion variables serve as the foundation for evidence-based decision-making because they objectively assess the impact of marketing strategies. What’s more, they help identify trends and measure the effectiveness of marketing campaigns. 

Who relies on criterion variables?

Marketing managers, product developers, advertisers and strategists – essentially, anyone involved in crafting effective marketing strategies and campaigns benefits – rely on criterion variables to understand how various variables influence consumer actions.

Why should I care about criterion variables?

Criterion variables provide insights into those factors driving consumer behavior. By studying those variables, marketing professionals gain a deeper understanding of what influences customer preferences, purchasing decisions and responses to marketing initiatives. This knowledge can be used to enhance marketing efforts, improve strategies and increase customer engagement and satisfaction.