Research Topics:

Data Quality | Marketing Research-General | The Business of Research

Content Type:

Glossary

Fact Definition

Something that can be demonstrated to be true. A proven piece of information.

A fact is something that can be proven to be true. It is an accurate piece of information. In marketing research, a fact is a verifiable piece of information or data that is objective and true. Facts come from reliable sources, empirical studies and measurements that are shown to be accurate. They serve as a solid and unbiased foundation for well-informed decisions and conclusions. Facts are vital to research because they enhance credibility and make sure that strategies match market conditions and consumer preferences. The bottom line is that facts are the basis for accurate and unbiased marketing research, especially in today’s era of data-driven insights.

Who relies on facts?

Marketing professionals, researchers and analysts, as well as business executives and product managers, rely heavily on facts to produce accurate insights to reflect consumer behavior, market trends and competitive landscapes.

Why should I care about facts?

It is not an understatement that facts directly impact the success of business and marketing research. Reliable facts help marketing professionals avoid assumptions and, instead, base strategies on concrete evidence. Reliance on facts leads to more effective marketing campaigns, improved product targets and efficient allocation of resources.