Research Topics:

Health Care (Healthcare) Research | The Business of Research

Industry/Market Focus:

Health Care (Healthcare) | Pharmaceutical Products

Content Type:

Glossary

British Healthcare Business Intelligence Association (BHBIA) Definition

A U.K.-based organization promoting professionalism and the value of business intelligence within the health care industry.

The British Healthcare Business Intelligence Association, or BHBIA, is a professional organization that promotes the use of business intelligence and market research within the health care and pharmaceutical sectors in the United Kingdom. BHBIA facilitates networking and best practices among professionals involved in health care marketing research. What’s more, it provides guidelines and support to navigate regulations in the health care industry. BHBIA members receive updates about industry changes.

Who relies on the BHBIA?

Health care and pharmaceutical companies, marketing research agencies, consultants and professionals in market research look to BHBIA for resources, guidance and a pathway to connect with peers and stay updated on industry trends and regulatory changes.

Why should I care about BHBIA

BHBIA offers resources, insights and a community of professionals to the U.K. pharmaceutical industry. Information available through BHBIA enables members to make informed decisions and drive research projects.