Research Topics:

The Business of Research

Content Type:

Glossary

British Market Research Association (BMRA) Definition

A U.K. association promoting professionalism within the market research industry and confidence in market research.

The British Market Research Association, or BMRA, promotes marketing research and professionalism in the United Kingdom. It provides a platform for marking research professionals and companies to network, share knowledge and stay updated on industry trends. Membership in BMRA is intended to boost professional credibility among members and keep them abreast of the latest industry developments.

Who relies on the BMRA?

Individual market researchers, market research agencies, businesses, academic institutions and policymakers look to BMRA as a hub for industry resources, guidelines and networking opportunities.

Why should I care about the BMRA?

BMRA provides access to industry insights, best practices and networking events that can enhance the knowledge base and skill set of members.