Research Topics:

Quantitative Research | Telephone Interviewing/CATI | The Business of Research

Content Type:

Glossary

Call Record Sheet Definition

Interviewer log which lists the number and results of a contact.

A call record sheet is a structured document used to record details about interactions between researchers and respondents during phone surveys or interviews. Typically, the sheet includes such information as the date and time of the call, respondent demographics, questions asked, responses given and any additional notes from the conversation. The sheet serves as a comprehensive record of the communication for later analysis. A call record sheet helps maintain the integrity of marketing research projects because they provide a traceable trail of data collection, which ensures the accuracy and credibility of research results. These records facilitate transparency and allow for peer reviews.

Who relies on a call record sheet?

Marketing researchers, analysts and data collectors who conduct phone-based surveys or interviews as part of research methodologies use call record sheets to analyze responses, identify trends and derive insights that contribute to making informed marketing decisions.

Why should I care about a call record sheet?

Call record sheets are vital for maintaining accurate and detailed records of business interactions with respondents. These sheets enable professionals to revisit conversations, verify data and ensure the quality of research findings. Properly documented call records enhance the credibility and reliability of research outcomes.