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Results for “One On One”

Total: 6577

  1. article

    Pricing strategies: Are there any winners on the shelf?

    What are the best shopper strategies to cope with ongoing inflation? This article reviews a study conducted using virtual shopping and conjoint analyses to look at the overall impact of pricing adjustment.

  2. article

    Global Trends in Customer Experience: Insights on Consumer Attitudes, Expectations and Buying Behavior

    The pandemic has sparked immense change in consumer behavior trends, and it comes as no surprise that consumer needs and desires have also shifted. But have brands adapted alongside their customer base? According to over 5,000 global consumers, clearly not enough.

  3. article

    Climate change and sustainability weigh heavily on Americans

    Consumers who care about sustainability want to engage with brands that demonstrate that they share common values.

  4. article

    Looking ahead: California residents share perspectives on reopening

    As California announces a date to lift many COVID-19 restrictions, most California residents are feeling largely optimistic.

  5. article

    By the Numbers: A short note on the Monty Hall problem

    Stephen Hellebusch experiments with rolling the dice to avoid the goat.

  6. article

    By the Numbers: Pitfalls of relying on passively collected data

    A tale of a hot dog stand, the Soviets and the need for ‘why.’

  7. article

    Latest tech or tried-and-true, focus is on quality

    What methodologies and technologies do client-side marketing researchers expect to use next?

  8. article

    Trade Talk: MREF continues longtime focus on education

    A look at the Marketing Research Education Foundation, an orgainzation launched earlier this year with a mission to activate the MR community's resources to educate children worldwide.

  9. article

    What Whole Foods risks by relying on demographics to define new chain’s consumer base

    Editor’s note: Jake Sedlock is vice president of client development at research firm CivicScience, Seattle. This is an edited version of a post that originally appeared here under the title, “Pack up the old timers – we’re off to the ...

  10. article

    Chinese luxury consumers putting a premium on craftsmanship

    While high-earning Chinese consumers are known for their love of luxury items and the status they can confer, new research from Mintel reveals there is a new characteristic these consumers are looking for: craftsmanship. Indeed, according to Mintel, “craftsmanship” was ...

  11. article

    Clients aren't ready to give up on the traditional focus group

    Focus groups are increasingly drawing criticism. To explore the role of focus groups today, a sample of research decision makers, past clients of a New York research company, advertisers of the Golf Digest Companies and other clients were surveyed. This article details the survey and its results.

  12. article

    Study examines health care providers’ views on recommending nonprescription medicines

    Using an online panel, the author conducted research with doctors and dentists to look at the factors that influence how they prescribe and recommend prescription drugs and over-the-counter medicines.