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Total: 6577

  1. article

    Some fun breakfast insights to snack on

    Among the many e-newsletters we peruse each month here at Quirk’s is Breakfast Beat from the American Egg Board (AEB). (Find out more here.) As connoisseurs of all things breakfast-y – especially of the eat-in-your-car-on-the-way-to-work ilk – we always enjoy ...

  2. article

    Unethical or just smart marketing? Piggybacking on the popularity of March Madness

    It’s the second full day of games of the 2013 NCAA men’s basketball championship tournament – otherwise known as March Madness – and I, like many other sports-loving Americans, have had my head swimming with all things bracket-related. (Thanks, Marquette, ...

  3. article

    Trade Talk: They wrote the book on the Hispanic market

    This column reviews the Hispanic Market Handbook by M. Isabel Valdés and Marta Seoane.

  4. article

    Trade Talk: She wrote the book on moderating

    This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

  5. article

    Data Use: Analyzing discrete choice data on monadic cards

    If you ask marketing researchers what advanced research tools they actually use, chances are that discrete choice models (DCM) will get picked. This article discusses monadic cards, a DCM, and their usage in forecasting consumer demands and preferences.

  6. article

    Is too much emphasis being placed on the "Like" button?

    Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are ...

  7. article

    By the Numbers: Don't give up on that market segmentation study - do it smarter

    A down economy is no time to stop your segmentation efforts. Five segmentation-related concerns are outlined, along with ways they can be eliminated.

  8. article

    Beyond job seekers: The hidden emotional weight on hiring in insights

    Insights Career Network’s Hiring Study reveals that today’s hiring managers and recruiters are fatigued by overwhelming volumes of poorly matched applications. Instead of clarity, the surplus of resumes often creates frustration, second-guessing and emotional burnout on the hiring side.

  9. article

    quantilope Virtual Session: Evaluate Your Research Partners on 7 Key Data Quality Criteria

    On November 20, 2024, quantilope sponsored a session on data quality criteria to look for when finding a research partner. The organization was one of six sponsors of the Quirk’s Virtual Sessions – Data Quality series.

  10. article

    Efficient deployment of multiple deep learning applications on a single GPU Zotac

    Surges in deep learning and edge computing have created demand for more complex applications. A key piece to producing such performant systems is computing-device efficiency. Here, data scientists from McDonald’s propose a solution that enables simultaneous execution of up to four instances of a DL-based application while maintaining high performance and low latency on a single GPU Zotac.

  11. article

    How much to pay research participants based on study length, content and incentive type

    How much should you pay research participants for a 15-minute study? How do participants want to receive their incentives? This article covers how much research participants should be paid based on various study lengths.

  12. article

    Tips for brands looking to gain traction on TikTok this holiday season

    TikTok released a playbook for brands wishing to put together a campaign on the app for the 2022 holiday season. The 17-page report includes templates, user data and suggested campaigns.