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Results for “One On One”

Total: 6577

  1. article

    Give back that iPad! Researchers catch a criminal

    One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

  2. article

    Writing great job descriptions: Part 1

    Part one of a two-part article tackling marketing job descriptions and how to craft a description that reflects the needs of an organization.

  3. article

    Psychology’s reminder to marketing research: Part 1: Questionable practices

    Part one of a two-part article looking at a number of cases of observed misconduct within academic psychology.

  4. article

    Examining the advantages and disadvantages of online surveys

    No one method of conducting research is ideal in all situations: each has pros and cons. This article examines the advantages and disadvantages of online surveys.

  5. article

    Health care research valuable, underutilized

    "Probably one of the most neglected parts of marketing in today's health care industry," according industry expert Hale T. Chan, "is the area of market research." As the corporate director of marketing at St. Mary of Nazareth Hospital, Chicago, Chan has used mail questionnaires and patient satisfaction surveys to develop more effective planning and promotional strategies.

  6. sourcebook

    Leger

    Leger is one of North America’s fastest-growing market research and analytics companies, delivering full-service research, advanced analytics, CX and digital expertise to help organizations make better decisions.

  7. article

    How Millennial parenting is impacting the next generation

    Living through one upheaval after another and growing up in a digital world has shaped how Millennials parent, a year-long study finds.

  8. article

    A look at predictive and descriptive text analytics

    In part one of a two-part series, Steven Struhl examines two aspects of text analytics.

  9. article

    Rethinking the customer experience - part I

    In part one of a two-part article, Danica Allen presents a new approach to viewing the consumer experience and its relationship to customer satisfaction.

  10. article

    Meet the HENRYs, an important demographic you’ve probably never heard of

    In part one of a three-part series, the author introduces the HENRYs and discusses the demographics that define the new middle-class, mass-affluent consumer group.

  11. article

    No rookies, no gum and no Frisbees: 10 don'ts for exhibiting at marketing research trade shows

    In part one of a two-part article, the author details 10 things sales professionals should avoid when exhibiting at trade shows to better connect with attendees and increase event ROI.

  12. article

    Gamification 101 - from theory to practice - part I

    In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.