This is an edited version of an article entitled “Writing Better Marketing Descriptions Part 1 (of 2): Describing Job Tasks,” by Karla Ahern and Kit Nordmark, marketing research and consumer insights recruiting specialists at Burtch Works. The original article appeared in the Burtch Works blog.
As experts in marketing research and insights recruiting, clients often ask us for guidance when it comes to job descriptions and how to best communicate a role on paper. Whether you’re a part of a large Fortune 50 company with a long-established research group or a startup organization building out a team, writing the perfect description for an open role can be an intimidating task.
Every company and team is different, and a job description should be tailored for each position to both describe the role at hand, as well as the backgrounds and experience required for the position. This post isn’t meant to serve as an all-encompassing directive, but we want to share some examples to get you thinking and provide a springboard to help you to craft a job description that reflects your specific needs within your organization.
What to include in marketing research job descriptions – an overview:
Before getting into specifics and bulleted content, think about the role holistically and the exact position you’re trying to fill within the organization. At the highest level, any job description should cover:
1. Position scope and responsibilities
What will this person do day-to-day? Monthly? Annually? Will this person be hands-on leading research? Assisting as part of a project team? Or working with vendors to manage research? Make sure to include details so the reader gets an idea of what the role will entail.
2. Skills, requirements, backgrounds needed
What expertise will this person need on day one vs. what can they potentially learn on the job? Use specifics and be clear around wh...