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Results for “One On One”

Total: 6577

  1. article

    Hashtags dominate national Super Bowl ad spots #sorryfacebook

    According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.

  2. article

    Seeking the right blend: Part I: What happens when you mix panel respondents and social network respondents?

    In part one of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

  3. article

    Innovative packaging keeps Campbell's at market forefront

    Packaging is one of the most important and least understood, elements of product marketing. Campbell Soup reviews demographic information and market trends to keep its packaging ahead of the curve and remain a market innovator.

  4. sourcebook

    Global Survey

    Global Survey is one of the leading and fastest growing global data collection agencies in the world. Now servicing over 350 customers worldwide, our clients are spread across North America, APAC, EMEA, LATAM, Africa and GCC countries

  5. article

    Role of generative AI in product launch planning

    Sanofi and Day One Strategy are the winners of the 2024 Health Care/Pharmaceutical Research Project award, a category in the Marketing Research and Insight Excellence Awards. This award recognizes a marketing research-related health care or pharma research project with an innovative approach, used more than best practices and influenced business objectives.

  6. article

    Q&A with Lynzie Riebling, REVOLT TV

    Lynzie Riebling is one of four finalists named for the 2022 Researcher of the Year (End-Client) Award. This award is for an end-client researcher who is a game changer in the industry.

  7. article

    Q&A with Daniel Siddle, Molson Coors Beverage Company

    Daniel Siddle is one of four finalists named for the 2022 Researcher of the Year (End-Client) Award. This award is for an end-client researcher who is a game changer in the industry.

  8. article

    Q&A with Kate Weymer, Microsoft

    Kate Weymer was one of four finalists named for the Researcher of the Year (End-Client) Award. This award is for an end-client researcher that is a game changer in the industry.

  9. article

    Data Use: Using discrete choice models to measure brand equity

    Brand equity is one of the more popular concepts in marketing today. This article discusses brand equity, including its measurement and the use of discrete choice models as a better measurement tool.

  10. article

    What can measuring brain waves tell us about an ad’s effectiveness?

    Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches.

  11. article

    Simulating the courtroom: qualitative research mock trials

    Mock trials are one option for qualitative research. This article discusses the mock trial, including an overview, preparation, presentation and advice for holding a mock trial.

  12. article

    A research adventure in the Caribbean Island

    This article relates one researcher’s experience with a project in the Caribbean and how what sounded good initially became a reminder of how one can’t judge a book by its cover.