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Online Advertising Placement and Pricing

Quirks.com is the premier site for the market research industry, averaging more than 85,000 visitors per month and more than 250,000 page impressions. The extensive and high-quality resources attract users who conduct, coordinate and purchase marketing research. Banner and button advertising give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating Web advertising into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of marketing research professionals.

Ad Types and Positions

Quirks.com offers several ad formats and numerous targeted page locations. Consult your regional Quirk’s sales representative for a complete list of online opportunities and specific audience counts and targeting.

Top/Bottom Banner Ad: This placement is available as a shared space on any Quirks. com Web page. Up to five advertisers rotate randomly between the top and bottom position on a page, displaying each banner ad to 40% of the viewing traffic (20% in the top position and 20% in the bottom position). Advertisers also have the option of buying additional views, if available.

Side Box Ad: Want a large, prominent ad but also want it to appear to 100% of all page visitors? A side box ad is the perfect option. Side ads randomly change position with each visit (or page refresh) but are always visible to every viewer of the page. Most pages have no more than four side ads, meaning you are in the top position 25% of the time.

Run-of-Site Top Button: Reach every visitor to Quirks.com with our run-of-site top button ad. This ad is located at the top-right of every page of quirks.com in order to give you complete site exposure. The ad position is available on a monthly basis. It is especially ideal for events, Webinars and other time-sensitive advertising.

Unique Page Placement

Home Page: With more than 25,000 views per month the Quirks.com home page is the most popular page on the site. In addition to top, bottom and side ads, the home page has middle advertising positions available.

Run of Directory or Run of Section: Advertising in Quirk’s different resource and directory sections is not limited to just a single page in the section. Ads now appear on all the main pages within the section - giving your message far more exposure. For example, an advertiser who purchases the panel directory will have their ad appear on the panel directory search page, the general directory search results page and even on the company details pages (including on competitor pages). The same is true for our other directories, articles, events, discussion forums, blogs and other sections of our site.

Niche Topic Pages: Let potential customers know you are a leader in a given niche by advertising in one of our new micro niche pages. When you run an ad in a given niche your ad will appear when a user searches our SourceBook directory of research companies for suppliers specializing in that specific topic. In addition, it will appear whenever a user conducts the same search in our article section. As an added bonus, your ad will appear on the related subtopic micro pages.

City, State and Country Directory Results Pages: In addition to the niche topic advertising positions, you now also have the option of advertising whenever a user searches our directories for a specific city, state or country. By geo-targeting your ad you reach a highly specified audience that is ready to purchase, at a fraction of broader advertising placements.

Additional Page placements are also available.

Free Design Service for Online Ads

In order to make online advertising as easy as possible, we offer all advertisers free design of online ads. Our designers can make your ad coordinate with your brand image and Web site. Simply supply us with your ad copy, your Web address and any other graphics you want incorporated and our designers will do the rest.

Online Advertising Pricing

Pricing is for an advertisement
on one page for six-months

10% discount given for a one-year contract

Top/Bottom
Banner Ad

Side Box Ad

Dimensions in pixels 728w X 90h 300w X 250h
Percent of  page visitors for which ad is displayed 40%* 100%
Time period included in price six-months six-months
 Home Page  $4,350*  $6,000±
 Any Single Directory Page  $2,000*  $1,900±

 Any Single Niche Topic Page

 $450*  $450±
City, state, Country Directory Result Page $250 to $450* $250 to $450±

 All Other Single Pages

 $1,000*  $1,000±

10% discount given for a one-year contract on all Web ad placements.

* The top/bottom banner space on all pages is shared by up to five advertisers. The price quoted for the top/ bottom banner is for 20% of the rotation (1 of 5). You can purchase additional rotations if available.

± Side box ads jumble positions (from top to bottom) with the other side ads on the same page but the ads appear to 100% of all page views.

Premium Web Advertising Positions  

 Run-of-Site Top Button

1 Month 2 months
195w X 90h
100% of all site views
 $3,500  $6,500
   
Home Page Middle Banner 1 Month 2 months

728w X 90h
100% of page views

$2,000 $3,600
     

For more information about online advertising contact a Quirk's sales representative at 651-379-6200 or advertising@quirks.com.

 

What Our Online Users Are Saying:


"Your Web site is an outstanding asset to the industry. I visit it often."


"I use quirks.com at least once a week to search methodologies, job listings and articles in your archive. I also curl up with the hard copies of your magazine. I think you are the only publication valuable in both print and online."


"I am finding your Web site quite valuable and am looking forward to receiving the first publication. I wish I had joined years sooner!"


"Hardly a Day goes by when we do not refer to either your print magazine, online directories and other resources."


"I see [Quirk's] as a 'center' for the industry.'


"I love how lively your Communications and content are."


"After going through your Web site, all my quieries regarding the subject of marketing research have come to an end."


"I have logged your site as one of my favorites at work. It is a nice collection of resources that I haven't seen elsewhere."


"You have a highly informative magazine and wonderful Website.”

What Surveys Are Saying About Quirk's


According to The 2009 GreenBook Research Industry Trend Report Quirk’s was once again the No. 1 source researchers use to locate providers, beating the other sources by more than 8%, including The Greenbook’s own marketing research directory.


Likewise, survey results from Next Gen Market Research, an independent, non-profit professional networking group for market researchers, ranked Quirk’s as the top market research publication—by a margin of more than 25%.The survey also found Quirks.com was one of the favorite business Web sites, right after WSJ.com and LinkedIn.