Online Advertising Placement and Pricing
Quirks.com is the premier site for the market research industry. We're topping over 50,000 vists per month because our high-quality resources attract users conducting, coordinating and purchasing marketing research. In addition to articles from the current print magazine issue, our site features more than 2,000 market research articles from our archive, a 1,300-term glossary, the industry’s most active (and free) job posting board, directories listing 7,000+ market research companies and 1,000+ focus group facilities, an events calendar, discussion groups and so much more.
Ad Types and Positions
Quirks.com offers several ad formats and numerous targeted page locations. Consult your regional Quirk’s sales representative for a complete list of online opportunities and specific audience counts and targeting.
Top Banner Ad:This large ad is featured within the navigation of Quirks.com and is available on any Web page. Ads rotate randomly. Advertisers have the option of purchasing 25%, 50%, 75% or 100% of views on a given page.
Side Button and Box Ad: Side ad positions are available on any Web page. Side-button and box advertisers appear for 100% of the page views but ad positions change with each visit so all advertisers on the page have the same opportunity to appear in the top spots. By switching ad positions with each visit, the page and advertisements appear new even to visitors who have previously visited the page (helping increase click-throughs).
Bottom Ad:Want a large ad but also want it to appear to 100% of all visitors, then choose to have an ad that appears across the bottom of the page. Bottom ads are an economical way to build your brand.
Unique Page Placement
Home Page: No single page on Quirks.com receives more visitors than our home page. Home page advertisers can expect more than 25,000 views per month.
Hot Topics:Hot Topics are topic-specific Web pages that let you reach a highly targeted research buyer. They contain articles, suppliers, events, jobs, associations, glossary definitions and more on the related topic.
Directory Pages:To reach a buyer at the moment they are searching for a research firm, advertise on one of our seven online directories, which average more than 60,000 page views each month.
Free Design Service for Online Ads
In order to make online advertising as easy as possible, we offer all advertisers free design of online ads. Our designers can make your ad coordinate with your brand image and Web site. Simply supply us with your ad copy, your Web address and any other graphics you want incorporated and our designers will do the rest.
Advertising Pricing
| Percent of visitors for which ad is displayed |
100% |
100% |
100% |
100% |
100% |
100% |
25%* |
|
|
|
|
|
|
|
|
| Home Page |
$2,800 |
$3,500 |
$4,375 |
$5,500 |
$6,875 |
N/A |
$3,500* |
| Hot Topics Page (any one page) |
$1,250 |
$1,600 |
$1,900 |
$2,400 |
$3,000 |
$2,400 |
$2,000* |
| Supplier Directory Index Page |
$1,250 |
$1,600 |
$1,900 |
$2,400 |
$3,000 |
$2,400 |
$2,000* |
|
Any Researcher SourceBook Page (search page, results page, listing page)
|
$1,000 |
$1,250 |
$1,550 |
$1,925 |
$2,500 |
$1,925 |
$1,600* |
| Any Focus Group Directory Page |
$1,000 |
$1,250 |
$1,550 |
$1,925 |
$2,500 |
$1,925 |
$1,600* |
| Any Other Page on the Site |
$950 |
$1,200 |
$1,500 |
$1,875 |
$2,400 |
$1,875 |
$1,500* |
| |
| *The price for the top banner space is for 25% of the rotation. The top space is shared by up to four advertisers You can purchase 25%, 50%, 75% or 100% of the rotations if available. |
For more information about online advertising contact a Quirk's sales representative at 651-379-6200 or advertising@quirks.com .
