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Online Advertising Placement and Pricing

Quirks.com is the premier site for the market research industry, averaging more than 68,000 visitors per month and more than 300,000 page impressions. The extensive and high-quality resources attract users who conduct, coordinate and purchase marketing research. Banner and button advertising give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating Web advertising into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of marketing research professionals.

Ad Types and Positions

Quirks.com offers several ad formats and numerous targeted page locations. Consult your regional Quirk’s sales representative for a complete list of online opportunities and specific audience counts and targeting.

Top Banner Ad: This prominent ad placement is available as a shared space on any Quirks.com Web page. Ads rotate randomly among four advertisers, giving each ad 25%, 50%, 75% or 100% of the views views on a given page.

Bottom Ad: Want a large prminent ad but also want it to appear to 100% of all visitors? Choose to have an ad that appears across the bottom of the page. Bottom ads are an economical way to build your brand.

Side Box Ad: New for 2011, side ads will come in one large size only -- maximizing the space for your message. Side box ads are available on any page of the site and appear for 100% of the page views. Ad positions change with each visit (or page refresh) so all advertisers on the page have the same opportunity to appear toward the top of the page.

Top Button -- New for 2011: Reach every visitor to quirks.com with our new run-of-site top button ad. This ad is located at the top-right of every page on quirks.com in order to give you complete exposure.  The ad position is available on a monthly basis.

Unique Page Placement

Home Page: No single page on Quirks.com receives more visitors than our home page. Home page advertisers can expect more than 25,000 views per month.

Hot Topics: Hot Topics are topic-specific Web pages that let you reach a highly targeted research buyer. They contain articles, suppliers, events, jobs, associations, glossary definitions and more on the related topic.

Directory Pages: To reach a buyer at the moment they are searching for a research firm, advertise on one of our seven online directories, which average more than 60,000 page views each month.  

Additional Page placements are also available.

Free Design Service for Online Ads

In order to make online advertising as easy as possible, we offer all advertisers free design of online ads. Our designers can make your ad coordinate with your brand image and Web site. Simply supply us with your ad copy, your Web address and any other graphics you want incorporated and our designers will do the rest.

Online Advertising Pricing

Pricing is for an advertisement
on one page for six-months

10% discount given for a one-year contract

Top Banner Ad

Side Box Ad

Bottom Banner

Dimensions in pixels 728w X 90h 300w X 250h 728w X 90h
Percent of visitors for which ad is displayed 25%* 100% 100%
Time period included in price six-months six-months six-months
 Home Page  $4,350*  $6,000  $4,700**
 Any Single Directory Page  $2,000*  $1,900  $1,900

 Any Single Hot Topic Page

Advertisers purchasing a Hot Topic page can purchase additional ad placements on sub-topic micro pages at $100 each.

  $1,600  $1,375  $1,375

 All Other Single Pages

  $1,500*  $1,000  $1,000

*10% discount given for a one-year contract on the positions above. *The top banner space on all pages is shared by up to four advertisers. The price quoted for the top banner is for 25% of the rotation. You can purchase 25%, 50%, 75% or 100% of the rotation if available.

**Home page ads in the bottom position will rotate with a middle banner position. The two positions are shared by up to four advertisers, giving each advertiser 50% of all home page views. 

 Run-of-Site Top Button -- NEW for 2011

 1 Month 2 months  3 months
195w X 90h
100% of all site views		  $4,500  $8,800  $13,000

For more information about online advertising contact a Quirk's sales representative at 651-379-6200 or advertising@quirks.com.

 

What Our Online Users Are Saying:


"Your Web site is an outstanding asset to the industry. I visit it often."


"I use quirks.com at least once a week to search methodologies, job listings and articles in your archive. I also curl up with the hard copies of your magazine. I think you are the only publication valuable in both print and online."


"I am finding your Web site quite valuable and am looking forward to receiving the first publication. I wish I had joined years sooner!"


"Hardly a Day goes by when we do not refer to either your print magazine, online directories and other resources."


"I see [Quirk's] as a 'center' for the industry.'


"I love how lively your Communications and content are."


"After going through your Web site, all my quieries regarding the subject of marketing research have come to an end."


"I have logged your site as one of my favorites at work. It is a nice collection of resources that I haven't seen elsewhere."


"You have a highly informative magazine and wonderful Website.”

What Surveys Are Saying About Quirk's


According to The 2009 GreenBook Research Industry Trend Report Quirk’s was once again the No. 1 source researchers use to locate providers, beating the other sources by more than 8%, including The Greenbook’s own marketing research directory.


Likewise, survey results from Next Gen Market Research, an independent, non-profit professional networking group for market researchers, ranked Quirk’s as the top market research publication—by a margin of more than 25%.The survey also found Quirks.com was one of the favorite business Web sites, right after WSJ.com and LinkedIn.