Inserts and Outserts and Special Advertising Options

Furnished Inserts

Inserts in Quirk’s deliver a highly targeted audience at a fraction of the cost of direct mail. An insert captures the attention of readers and affords you the added flexibility of producing a piece on unique paper stock and of a custom size – from postcard to poster. Unlike traditional print advertising, with an insert you have the option of targeting only those readers who match your criteria – and the pricing varies accordingly. Furnished inserts may be bound in (saddle-stitched or perfect-bound depending on the issue) or tipped (glued) into the magazine. See the chart for pricing and insert specifications.

Furnished Outserts

Capture the attention of our readers before they even open the cover of Quirk’s by including your unique marketing piece on the outside of the magazine within a clear plastic wrap or polybag. The options for outserts are many – from CDs to posters, catalogs to mouse pads. You choose the card stock and the number of pages. The outsert gives you the freedom to include a creative marketing piece that might not otherwise fit in the magazine. Just like inserts, outserts have the option of targeting only those readers who match your criteria – and the pricing varies accordingly. See the chart for pricing and outsert specifications.

Bellyband

A bellyband is a furnished paper outsert with your message on it that is wrapped around the magazine. Readers will see your piece as it will have to be removed before they can read their issue. The bellyband can contain your message on both sides of the piece. See the chart for pricing and specifications.

Special Covers

Maximize the impact of your message with a three-page gatefold cover or a split front-cover spread (sometimes called a barn door cover).

The three-page gatefold is a two-page spread advertisement that opens up from the inside front cover (it can also be purchased for the back cover). It includes the inside front cover, thus allowing three full pages of advertising.

The split front cover (barn door) is a two-page spread advertisement that opens directly from the front cover. See the chart for pricing and cover specifications.

Insert Pricing and Availability

The pricing chart should only be used as a guide since inserts and outserts can vary greatly in size and weight. All prices include bindery make-ready, in-line running costs and extra postage costs. Pricing does not include the printing of the insert, outsert or bellyband. Partial circulation available at reduced rates.

A mock-up of the insert or outsert on the proposed paper stock must be submitted to confirm pricing, mechanical and postal approval. If the finished material differs in weight, size or content from the approved sample, you may incur additional charges. Inserts or outserts requiring special positioning or work will be billed for additional bindery costs, such as slowdowns, handwork, etc. Preliminary estimates of such charges will be provided if samples are furnished.

The number of outserts allowed per issue is limited. Outserts will be sold on a first-come basis.

Contact your sales associate for rates, material due dates and specifications or contact advertising@quirks.com.