The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
Is there still a need for market research departments?
Posted by Denyse Drummond-Dunn in Market Research Professionals
 Â
Linking to a C³Centricity blog, Drummond-Dunn discusses the need for a new generation of analysts, insight developers, interpreters and storytellers.
 Â
"The moment we touch upon data integration we step out of the realm of MR and step into business intelligence." - Shrish Kaoley
"In the future market intelligence functions would be better served under strategy rather than marketing." - Andrew Heller
  Â
Billing for international travel time
Posted by Martha Guidry in QRCA Qualitative Research Discussion
 Â
The poster asks how, if at all, researchers are compensated for time spent on international travel. Client-side researchers weigh in as well!Â
 Â
"I charge half time and round in the client's favor." - Hart Weichselbaum
"I've been to Asia, LatAm, Europe and have never charged and wouldn't work with someone who does." - Mary Baroutakis
"I wouldn't hire someone who charges for time in addition to travel expenditures." - Barry GoldblattÂ
Â
In the battle of emotional vs. rational, emotional always wins!
Posted by Robert Passikoff in The Marketing Research & Insights Group
A shared article from Forbes.com about how measuring expectations far outpaces counting pennies generated a lively conversation.
"The question is not whether a decision is emotional or rational, it's how much rationality (i.e., thinking, deliberation, System 2 processing) enters into the process." - Paul Conner
"An emotional pitch often carries more risk than a rational pitch if not done well." - Patrick MerrillÂ