As media channels, consumer behaviors and marketing technologies continue to evolve, advertising research has become essential for helping brands create more effective campaigns and maximize marketing performance. From concept and creative testing to audience measurement, media effectiveness studies, brand tracking and campaign evaluation, advertising insights enable organizations to make informed decisions about messaging, targeting and media investments.
The companies featured in this directory offer a wide range of advertising research capabilities designed to measure campaign impact, understand audience perceptions and optimize marketing outcomes. Whether you’re seeking to test creative concepts, evaluate advertising effectiveness, assess brand health, refine media strategies or gain a deeper understanding of consumer response, these providers deliver the data, analytics and expertise needed to support smarter marketing decisions.
Decision Analyst
Founded 1978 | 120 employees
Jerry W. Thomas, CEO
Bonnie Janzen, President
Decision Analyst is a recognized leader in advertising research and communications testing and offers an array of advertising testing services. Our staff has evaluated thousands of ads, commercials and advertising concepts for broadcast media (TV, radio, podcasts), digital media (social media, display, native) and print media (newspapers, magazines). Our CopyScreen® research system screens early-stage advertising ideas and concepts. Our CopyCheck® research system helps evaluate advertising concepts, early-stage advertising. CopyTest® is our comprehensive advertising pretesting system that predicts the effectiveness of advertising. CopyTrack™ is our advanced system to track advertising campaigns over time to monitor awareness and effectiveness. Industries served include food and beverages, personal care, household goods, OTC medicines, healthcare, pharmaceutical, medical devices, banking and finance, insurance, retail, home improvement and automotive. Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022.
Email: jthomas@decisionanalyst.com
Phone: 1-817-640-6166
www.decisionanalyst.com/services/powerofadvertising
EyeSee
Founded 2012 | 167 employees
Joris De Bruyne, CEO
An ad can generate views without holding attention, entertain viewers without strengthening the brand or perform well in isolation without breaking through the clutter of a real feed. EyeSee helps brands understand what their advertising actually achieves when it matters. EyeSee tests social media ads and TV commercials using a combination of behavioral and conventional methods. Ads can be evaluated in highly realistic, replicated environments across social media platforms, rather than only in full-screen exposure. Eye tracking shows what viewers notice and for how long. Emotion recognition reveals second-by-second emotional response. Reaction time measurement and survey questions assess whether the creative strengthens the intended brand associations. Virtual shopping can add a further layer by measuring the potential impact on choice. By connecting attention, emotion and brand impact, EyeSee moves beyond surface-level metrics. Teams receive clear diagnostics showing where viewers disengage, which moments resonate and what should be optimized before media budgets are committed.
Email: info@eyesee-research.com
www.eyesee-research.com
Fieldwork
Founded 1980 / Insights 1960 | 350 employees
Nikki Darre, President
With three flexible and robust online platforms we can bring your respondents to you. Our technically versed support staff will confidently guide you through all of the logistics from large online to multicountry project execution. Our specialties include medical, global research, consumer, CX/UX, B2B, mock jury and whoever you want to talk to! Anywhere! For almost 50 years Fieldwork has recruited the highest-quality medical, consumer and business respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today:
SarahK@fieldwork.com
Email: Info@Network.Fieldwork.com
Phone: 1-800-863-4353
www.fieldwork.com/market-research-services
Harmon Research
Founded 2009 | 125 employees
Stephanie Vincent, Executive Vice President
Harmon Research specializes in delivering high-quality qualitative and quantitative insights through online research across 43 countries. DataDefense, our quality assurance program, checks data before, during and after collection to ensure every result meets the highest standards. To keep surveys safe and accurate, we use specialized online tools. NoBot uses simple puzzles to make sure only real people (not bots) enter a survey. It also adds extra protection behind the scenes, using Microsoft-powered backend smart firewall-style technology to block suspicious IPs, filter out bad actors and stop automated attacks. Smart Probing, our AI tool, asks smart follow-up questions during surveys to capture richer, more truthful answers. Together, these technologies and strict quality controls allow Harmon Research to deliver reliable, trustworthy insights worldwide, whether for quantitative studies or in-depth qualitative research.
Phone: 1-714-881-2590
Outset
Founded 2022 | 80 employees
Aaron Cannon, CEO and Co-founder
Michael Hess, CTO and Co-founder
Outset is the first and only AI-moderated research platform that listens, sees and understands. Through its instant guide creation, dynamic probing, vision-aware moderation, automated reporting and broad multilingual capabilities, Outset helps customers scale their qualitative research and conduct studies that would be otherwise impossible, all without sacrificing depth or rigor. Often used for concept tests, in-home testing, diary studies, shop-alongs, brand research, creative testing and more, Outset has powered some of the most business-critical decisions at companies like Nestle, Microsoft, Uber, Hubspot and Google. Built by researchers, for researchers. You’re in good hands with Outset. Connect with us at sales@outset.ai to learn more.
Email: sales@outset.ai
ReadingMinds.ai
Founded 2025 | 12 employees
Stu Sjouwerman, CEO
ReadingMinds.AI replaces survey guesswork with a voice-native research platform that captures how customers actually express themselves, not just what they type into a form. Our AI-moderated interviews adapt in real time, probe deeper and reveal why customers buy, stall or leave. Each response is scored with the ReadingMinds Expression Fingerprint, tagging cues such as sadness, anger, confrontation, neutrality, cheerfulness, and enthusiasm as the conversation unfolds. Revenue teams get decision-ready insights tied to real customer quotes, so every finding is traceable to the source. No black box. No static forms. No keyword-only analysis. In hours, not weeks, ReadingMinds helps teams sharpen targeting, messaging, positioning and sales conversations, while improving satisfaction, retention and churn risk visibility. Turn voice-rich evidence into confident GTM decisions. Start your Live Test Drive and hear the signal for yourself.
Email: support@readingminds.ai
SIS International Research New York
Founded 2025 | 10 employees
Ruth Stanat, CEO 
Founded in 1984, SIS International Research brings more than four decades of advertising research experience, helping brands develop, test and optimize campaigns that resonate with target audiences worldwide. With global coverage spanning more than 130 countries and 55+ market sectors, SIS delivers actionable insights at every stage of the advertising lifecycle. Our advertising research capabilities span ad development using qualitative methods, including focus groups and in-depth interviews, as well as quantitative research to validate creative direction with statistical rigor. For ad testing, we conduct pre- and post-campaign recall studies to measure awareness, message retention and brand lift. Our strategy and data analytics practice further strengthens these efforts by uncovering patterns in audience behavior and campaign performance that guide smarter media investment. SIS serves clients across the automotive, B2B, food and beverage, financial services, hospitality, healthcare, industrial and transportation sectors, bringing deep category expertise to every engagement.
Email: Restanat@sisinternational.com
Phone: 1-917-536-0640
Skopos World
Founded 1995 | 125+ employees
Darren Mark Noyce, Founding Father
Skopos World helps advertising, media and brand teams make better decisions about creative work, campaigns and communications. Across Europe, China, Asia and beyond, we test ideas, adverts, messages, brands and customer experiences to understand what is working, what is not and what should happen next. We support clients with creative testing, campaign evaluation, brand tracking, communications research, audience understanding, digital UX and international market studies. Our work combines robust research design, careful analysis, local cultural understanding and senior human judgement, so findings are not just reported – they are turned into clear recommendations. Born digital and now AI-disciplined, Skopos uses technology where it improves speed, quality and scale, but people remain accountable for the thinking, interpretation and advice.
Email: ask@skopos.world
Phone: +44 (0) 207-953-8359
Talk Shoppe
Founded 2010 | 13 employees
Liana Morgado, CEO and Founding Partner
Ruth Behr, Managing Partner
Recognized with an Ogilvy Award, Talk Shoppe brings deep qualitative and quantitative advertising research expertise to some of the world’s most iconic brands, including Meta, YouTube, Google, McDonald’s, Disney and Pinterest, as well as the advertising agencies that serve them. What truly sets us apart is our proprietary longitudinal qualitative program, which keeps consumer voices in the room throughout the entire creative development cycle. Rather than testing a finished product, clients receive real, nuanced feedback at every iteration of the creative process, allowing campaigns to be shaped by consumers from brief to final cut. Our ability to move fast ensures this feedback lands when it matters most, with turnarounds that keep pace with the creative process, not the other way around. And we’re there for our clients the entire time, not just at the beginning – we believe in real partnerships, not in selling you a DIY platform subscription. Our global reach also means that consumer understanding travels seamlessly across borders without losing cultural nuance. Email us to see our creative reel!
Email: hello@letstalkshoppe.com
Tobii
Founded 2001 | 600 employees
Amanda Bentley, Country Manager and Senior Sales Director – USA
Tobii is the global leader in eye tracking and attention computing, helping brands, agencies, media companies and researchers understand what truly captures consumer attention. For more than 20 years, Tobii has enabled organizations to measure how people engage with advertising, packaging, retail environments, websites, digital experiences and emerging media. Tobii offers a complete ecosystem of eye tracking hardware, software and professional research services to support studies ranging from quick concept tests to large-scale consumer research programs. By capturing objective attention data, Tobii helps uncover insights that traditional surveys and self-reported feedback often miss. Through Tobii Insights, our dedicated research services team partners with clients to design and execute custom studies, delivering actionable recommendations that improve creative effectiveness, media performance, shopper experiences and customer journeys. Trusted by leading global brands, Tobii combines scientific rigor, behavioral expertise and advanced analytics to drive better business decisions.
Phone: 1-540-466-8282