Business-to-business research has its own unique set of requirements, especially in a market roiled by fears of recession and inflation, where established ways of doing things may no longer be valid.

From proprietary technology offerings to brand and strategy research in a broad range of industries like health care, IT and manufacturing, these companies are ready to help you improve your B2B research. 

Adience logo.Adience

Founded 2020 | Chris Wells, Managing Director

Chris Wells, Managing Director of Adience.“Adience” is the urge to investigate a topic or solution. When we established Adience, our “urge” was to investigate what marketing and insights professionals really want from their research partners. So, unlike many agencies, we did some research of our own. We listened to what clients were telling us and built a company offering the solutions they asked us for. That means we do things a little differently than most agencies: first, we are B2B specialists, applying best practices from hundreds of B2B projects; second, we are consultative and never dump data, using storytelling and visualization to make clear recommendations; third, we are flexible and transparent, and encourage client collaboration; and fourth, we are boutique and agile, so we go the extra mile to deliver high-quality work quickly.

Phone 1-646-799-5020

Applied Marketing Science logo.

Applied Marketing Science

Founded 1989 | 40-45 employees

John Mitchell, President and Managing Principal

John Mitchell, President and Managing Principal, Applied Marketing Science.Applied Marketing Science Inc. (AMS) is a leading-edge market research firm with an international reach. With roots in the MIT Sloan School of Management, we have over 30 years of experience in providing custom market research, training and consulting to help B2B companies across dozens of industries uncover consumer insights to successfully innovate new products and services. Our seasoned team of consultants are ready to meet you wherever you are on your journey to insights-forward innovation. Take the guesswork out of innovation by reading our Insights for B2B Markets resource guide or e-mailing us at to learn more. To view our B2B Resource Guide, please click here

Phone 781-250-3600

Azurite Consulting Logo.

Azurite Consulting

Founded 2017 | 14 employees

Eli Diament, Founder and Managing Director

Azurite Consulting Research reimagined image.Why are you still working with panels and expert networks for your B2B research? Azurite recruits every respondent from scratch – no panels or networks, ever – to deliver unparalleled insight to leadership teams. Our insights have enabled clients to close over $10 billion in deals, improve yearly sales, design G2M strategies and more. Our proprietary machine learning technology finds high volumes of precise decision makers, in any industry, without panels or networks. We conduct surveys, interviews and insight studies for our PE, portfolio, enterprise and hedge fund clients. Contact us to learn why we’re the most trusted and fastest-growing primary research firm in the industry. 

Phone 1-732-606-5799

C+R Research Logo.

C+R Research

Founded 1959 | 153 employees

Robbin Jaklin, President

C+R Research President Robbin JaklinWith smaller and harder-to-reach target audiences and complex products and processes, B2B research requires B2B experts. At C+R Research, we have a specialized team of quantitative and qualitative B2B researchers who have the nuanced expertise to get the insights you need from your target audience. With decades of experience in a broad range of industries such as health care and insurance, financial services and energy and utilities, our B2B experts know how to reach and engage with niche targets like small business owners, executives, food service operators, physicians and nurses, contractors, etc.  Whatever your research needs, our B2B research experts will design the right program to drive your business forward. 

Phone 1-312-828-9200 

Cascade Insights logo

Cascade Insights

Founded 2006 | 28 employees

Sean Campbell, Co-Founder and CEO

Sean Campbell, Co-Founder and CEO of Cascade Insights.Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity. Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company or any problem. You know this isn’t true. You know that you need a partner who understands your space, your technology and your customers. We’ve designed Cascade Insights to meet the needs you have – but only if you are a B2B technology company.

Phone 1-503-212-0687

Communications for Research.

Communications for Research

Founded 1997 | 95 employees

Colson Steber, CEO

Colson Steber CEO of Communications for Research.Not sure whether you can get this audience? Worried you will end up surprised and scrambling at the end to fully complete? Contact us for a CFR research logistics plan. A realistic execution strategy for recruitment to achieve your research outcomes. Key metrics to track progress that bring total clarity to decisions that need to be made. Adaptive and knowledgeable researchers that will dig in and move the project forward. Make an impact with a recruitment and data collection partner that actually owns it.

Phone 1-573-259-0320

Decision Analyst logo.Decision Analyst Inc.

Founded 1978 | 150 employees

Bonnie Janzen, Executive Vice President

Bonnie Janzen, Executive Vice President of Decision Analyst.Decision Analyst offers an array of services to help clients develop and sustain winning brands. We design and execute marketing research and consulting assignments for both B2B and B2C clients. We have conducted research in Canada, Europe, Latin America, Australia, the Middle East and Asia. Our specialty is melding in-depth qualitative investigations, strategic survey research, advanced analytics, win-loss research, mathematical modeling and simulation to solve complex marketing problems. Our services include strategy research, brand research, win-loss research, concept testing, package testing, satisfaction research and advertising research. Decision Analyst is a leader in advanced analytics, market segmentation, mathematical modeling and simulation and offers full-service custom research. Our researchers recommend the quantitative or qualitative technique best suited to your research needs. Decision Analyst’s strengths in statistics, modeling and optimization provide the foundation to address complex business and strategy issues.

Phone 1-817-640-6166

Forsta logo.


Founded 2021 | 700 employees

Rudy Nadilo, Senior Vice President, Business Development

Rudy Nadilo, senior Vice President of business development at Forsta.Forsta powers the HX (human experience) platform – a comprehensive experience and research technology platform that breaks down the silos between CX (customer experience), employee experience (EX) and market research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Our quantitative, qualitative and data-reporting software tools provide trends and insights that answer human needs and help drive your business forward. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company. You can e-mail Rudy at for more information.

Phone Europe +44 (0) 20 3053 9358
North America 1-603-825-5620

Global Survey logo

Global Survey

Founded 2008 | 50 employees

Mayank Bhanushali, Founder and Managing Director

Mayank Bhanushali, Founder and Managing DirectorGlobal Survey is your top choice of solutions partner for end-to-end project management needs. We augment your research operations by making available top-of-the-line infrastructure setup, proven processes and highly trained personnel for every stage of the operational lifecycle of a research study. Under this engagement model, you keep control over the client interaction and overall management, while we help move the project successfully from survey scripting and data analytics to reporting and visualization. Engaging with us at Global Survey for our end-to-end project management capabilities provides multiple business benefits. You can apply economies of scale and execute a bigger volume of projects without the need to hire and maintain costly human capital in-house.

Phone 91-740322-0322

GroupSolver logo


Founded 2014 | 50 employees

Rasto Ivanic, CEO

Rasto Ivanic, CEO of GroupSolver.GroupSolver is an intelligent research platform that empowers companies to remain curious and continuously ask and answer the question, “why?” to inform important business questions. Backed by our AI Open-End™ technology, we humanize the survey experience and empower researchers to crowdsource and analyze qualitative data at scale. From our robust quantitative methodologies to our flexible service offerings, GroupSolver eases the stress of research by making it accessible to fit your business needs. GroupSolver serves as your thought partner to help make informed business decisions by quickly and effectively uncovering the story your data is telling.

Phone 1-619-872-5266

InnovateMR logo


Founded 2014 | 180+ employees

Lisa Wilding-Brown, CEO

Lisa Wilding-Brown, CEO of InnovateMRInnovateMR is a fiercely independent sampling and ResTech company that delivers faster answers utilizing technologies to support agile research. As a leader in B2B recruitment, InnovateMR connects organizations with targeted audiences around the world to support informed, data-driven strategies and identify growth opportunities. Today, InnovateMR’s global Business Insights Hub™ generates the highest-quality data from engaged and vetted B2B audiences. It represents a unique strategy for sourcing and management – methodologies used to recruit include employment status, industry segments, types of software, title, company revenue, employees count, decision-making and more. With award-winning data quality, InnovateMR remains a B2B sampling leader in the market research industry.

Phone 1-888-229-6664  

Ironwood Insights logoIronwood Insights Group, LLC

Founded 2017 | 300 employees

Brian Cash, VP Research Services

Brian Cash, Vice President of research services.Ironwood Insights offers expert-level consultation and execution across a full-spectrum of insights services including forward-thinking designs, industry-leading data collection services and leading-edge analytical frameworks. From the inaccessible C-suite to the multi-hat small business owner, to the never-in-one-place tradesperson, Ironwood offers unsurpassed experience across the full spectrum of B2B audiences. We understand when and how to deploy multimethod data collection approaches – whether phone, online, in-person or mixed methodology – to capture the most comprehensive view of B2B target audiences and understand the most complex decision-making and buying decisions. The synergy of our qualitative and quantitative capabilities allows us to bring the right data collection methods and research designs to ensure the success of the research outcomes and optimize the client’s budget across even the most complex B2B projects. Contact us to learn more about how Ironwood provides clients with actionable, durable business insights that create a lasting competitive advantage. 

Phone 1-602-661-0878 x2110

Murray Hill National Logo.

Murray Hill National

Founded 2013 | 35 employees

Susan Owens, COO

Murray Hill National graphic.Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your “national” recruiting experts – we find respondents!

Phone 1-972-707-7645

myclearopinion panel logo.

myCLEARopinion Panel

Founded 2008 

Mitch Henderson, Co-CEO

Mitch Henderson, Co-CEO of myclearopinion PanelAre you struggling to find the right respondents for your B2B research? Stop using multiple databases, customer supplied spreadsheets or rented lists in hopes of finding the right people. Expand your vision to include more than just internal and direct customer feedback. myCLEARopinion Panel specializes in B2B skilled industry sample. myCLEARopinion provides access to a unique and powerful audience of decision makers representing HVAC, engineering, architecture, construction, maintenance, flooring, roofing, plumbing, mechanical systems, packaging, manufacturing, safety, security and food and beverage industries. We can offer survey sample, research services, hosting and programming. Curated for market researchers, by market researchers. Call myCLEARopinion Panel Today. You will love working with us!

Phone 1-248-633-4930

NewtonX logo


Founded 2016 | 150 employees

Sascha Eder, CEO

Sascha Eder, CEO of NewtonX.NewtonX is the world’s leading B2B research company. We field large-scale quantitative surveys, facilitate qualitative interviews, engage in long-term consultations and create customized research plans. To do this, we use the most sophisticated search engine in the research industry – the NewtonX Knowledge Graph. It’s a proprietary, AI-driven search that scans 1.1 billion professionals across 140 industries to find the exact person to answer any kind of question. We ensure every professional is 100% verified, so you can ground your work in fraud-free data and make critical business decisions with confidence. NewtonX partners with the world’s top market research companies, management consultancies and Fortune 500. Together with our clients, we’re ushering in a new standard of truth in B2B research.

Phone 1-201-580-6569

NextON Services logo.

NextON Consulting FZE

Founded 2013 | 25 employees

Naim ul Qadar, Founder and CEO

Naim ul Qadar, Founder and CEO of NextON consultingNextON Service’s existence has been driven by the quest for technology-driven research. Since its inception in 2013, NextON has built practices to cater to the fast-changing communication and technology-driven world. For B2B respondents, NextON not only uses conventional sources but also has made partnerships with regional players around the world who have rich databases from CATI and face-to-face research. The dedicated end-to-end services, which include survey programming, data processing, coding, charting, reporting, etc., combine research and analytics, focusing on accuracy, security and speed. That’s why so many international companies rely on it to help them spark better connections. This approach has helped it build strong relationships with the biggest players in the market research industry. 

Phone 971-50-941-9689 (Dubai – UAE)  1-818-453-1793 (U.S.)

OvationMR logo


Founded 2017 | 20+ employees

Jim Whaley, CEO

OvationMR imageIt’s a great day for discovering why…you get fast, reliable answers for insightful decisions with OvationMR. Significantly improve your online research success with dependable survey data from B2B and consumer audiences. Our mission: Expand opportunities for researchers to do the work you believe in and can stand behind, for your company, your community and your cause. OvationMR services cover sampling, programming and hosting, translations and design and analysis for brand tracking studies, market segmentations, conjoint analysis, awareness and usage studies, customer experience, concept testing and political polling. Our clients include research practitioners, consultants, governments, NGOs and global brands. We offer survey audience sampling and supporting research services globally. Contact us today at:

Phone 1-212-653-8750

Symmetric logo

Symmetric, A Decision Analyst Company

Founded 2016 | 150+ employees

Jason Thomas, President

Jason Thomas president of Symmetric.Symmetric owns and operates five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board®, and Technology Advisory Board®. Symmetric also owns American Consumer Opinion®, a worldwide online panel that reaches over 7 million consumers in 200-plus countries, spanning North America, Latin America, Europe and Asia. Our online panels are carefully balanced, continually refreshed and systematically cleaned – non-responders, speedsters and cheaters are continually purged. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing. Symmetric provides sample for quantitative and qualitative research and online and offline projects. In addition to providing sample, our services include IHUTs, taste tests, mystery shopping, simulated shopping labs, car clinics, online/in-person focus groups and webcam/in-person interviews.

Phone 1-817-649-5243

Unimrkt Research logo.

Unimrkt Research

Founded 2009 | 450+ employees

James West, Director of Business Development, North America

James West, Director of Business Development, North America, Unimrkt Research.Unimrkt Research is a leading provider of market research services with a particular focus on reliable data collection and unparalleled insights to support your decision-making. We are a young and vibrant organization filled with analytical minds who have the aptitude to transform your business aspirations into tangible results. Our industry-wise verticalized team has multilingual staff who help our clients grow their businesses faster with our comprehensive research offerings ranging from qualitative, quantitative and business research to online panel. We are an ISO 20252 and ISO 27001 certified organization that complies completely with ESOMAR and GDPR norms for accurate and reliable research.

Phone 1-646-712-9302