Manufacturing Industry | Top Marketing Research Articles

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Showing: Manufacturing

Total: 27

Article Research explores how MedTech can transcend physical assistance to enhance patients’ mental well-being Tom Donnelly, Mike Sabia, Kristy Beede | January 1, 2024
Sponsored Article 19 Top B2B Research Companies Quirk's Staff | January 1, 2023
Article How marketing research can benefit – and benefit from – the quality function John Goodman | September 1, 2022
Article How research helped Columbus McKinnon redesign its ratchet lever Cara Woodland | February 6, 2017
Article In-depth interviews with dealers yield many benefits for farm equipment manufacturer Quirk's Staff | April 1, 1990
Article Focus groups aid positioning of new boiler control technology Joseph Rydholm | April 1, 1990
Article Research leads old-line company to change name, launch new product Edwin Slaughter | April 1, 1994
Article Manufacturing firm turns to research and marketing to differentiate itself from competitors John Kavalkovich, Linda Roovers | April 1, 1999
Article One-on-ones help manufacturing firm understand customer concerns David Lang | April 1, 1998
Article Tips on testing packaging among seniors Gail Fudemberg | December 1, 2002
Article Satisfaction programs are key for manufacturers caught between declining prices and increasing raw material costs Bill Barnes | October 1, 2001
Article Use of the Kano method keeps Honeywell attuned to the voice of the customer Karen Goncalves, Michelle Goncalves | April 1, 2001
Article Database facilitates supply chain approach to research project Andrew Adelson, Kevin O'Neil | February 1, 2001
Article Rethinking the role of shopper insights Michael Carlon | June 1, 2011
Article IT firm seeks company-wide acceptance of findings from international qualitative project Kerry Cole, Shaan Rotolo | December 1, 2005