The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
For a complete survey results follow the link below:
Market research salaries by job title
Business/market analyst salary by:
| Industry | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Advertising/Public Relations | |||||||||||||
| Agriculture | |||||||||||||
| Automotive | |||||||||||||
| Banking/Financial | 1 | $90,000 | $3,000 | $0 | $0 | $93,000 | |||||||
| Building Materials/Products | |||||||||||||
| Computer Hardware/Software | 1 | $95,000 | $10,000 | $0 | $0 | $105,000 | |||||||
| Construction/Housing | 2 | $52,000 | $500 | $0 | $0 | $52,500 | |||||||
| Consulting | |||||||||||||
| Consumer Goods | 1 | $80,000 | $4,000 | $0 | $0 | $84,000 | |||||||
| Education | |||||||||||||
| Entertainment | |||||||||||||
| Food/Beverage | 1 | $50,000 | $0 | $0 | $1,000 | $51,000 | |||||||
| Government | |||||||||||||
| Health Care/Pharmaceuticals | 3 | $96,333 | $1,667 | $0 | $0 | $98,000 | |||||||
| Hospitality (hotels, etc.) | 1 | $48,000 | $0 | $0 | $0 | $48,000 | |||||||
| Insurance | 3 | $61,667 | $1,333 | $1,000 | $0 | $64,000 | |||||||
| Manufacturing | 1 | $65,000 | $2,000 | $0 | $67,000 | $134,000 | |||||||
| Media/Publishing/Information | |||||||||||||
| Non-Profits | |||||||||||||
| Retail | 1 | $88,000 | $10,000 | $0 | $0 | $98,000 | |||||||
| Technology/IT/Web | 1 | $35,000 | $0 | $0 | $0 | $35,000 | |||||||
| Telecommunications | |||||||||||||
| Transportation | |||||||||||||
| Travel | 1 | $56,000 | $0 | $0 | $0 | $56,000 | |||||||
| Utilities/Energy | |||||||||||||
| Other | 1 | $13,000 | $0 | $0 | $0 | $13,000 | |||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Region in which located | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| North East (CT, MA, ME, NH, RI, VT) | 1 | $51,000 | $0 | $0 | $0 | $51,000 | |||||||
| Mid Atlantic (NJ, NY, PA) | 4 | $72,750 | $1,500 | $0 | $16,750 | $91,000 | |||||||
| East North Central (IL, IN, MI, OH, WI) | 3 | $89,333 | $4,333 | $0 | $0 | $93,667 | |||||||
| West N. Central (IA, KS, MN, MO, NE, ND, SD) | 2 | $68,000 | $0 | $0 | $0 | $68,000 | |||||||
| S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) | 5 | $69,000 | $3,200 | $0 | $0 | $72,200 | |||||||
| East South Central (AL, KY, MS, TN) | |||||||||||||
| West South Central (AR, LA, OK, TX) | |||||||||||||
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) | |||||||||||||
| Pacific Coast (AK, CA, HI, OR, WA) | |||||||||||||
| Canada | 2 | $47,000 | $2,000 | $1,500 | $500 | $51,000 | |||||||
| Mexico | |||||||||||||
| Central and South America | 1 | $13,000 | $0 | $0 | $0 | $13,000 | |||||||
| Eastern Europe | |||||||||||||
| Western Europe | |||||||||||||
| Asia | |||||||||||||
| Middle East | |||||||||||||
| Africa | |||||||||||||
| Australia/New Zealand | |||||||||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Annual revenue/sales of organization | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < $1 Million US dollars | |||||||||||||
| $1M - $3M | |||||||||||||
| $3M - $6M | |||||||||||||
| $6M - $10M | |||||||||||||
| $10M - $50M | 3 | $57,000 | $3,333 | $0 | $0 | $60,333 | |||||||
| $50M - $100M | 3 | $52,000 | $1,000 | $0 | $22,667 | $75,667 | |||||||
| $100M - $300M | 2 | $69,500 | $0 | $0 | $0 | $69,500 | |||||||
| $300M - $500M | |||||||||||||
| $500M - $1 Billion | 1 | $90,000 | $0 | $0 | $0 | $90,000 | |||||||
| >$1 Billion US dollars | 7 | $78,429 | $3,143 | $429 | $0 | $82,000 | |||||||
| Mean | 16 | $69,063 | $2,188 | $188 | $4,250 | $75,688 | |||||||
| Number of full-time equivalent market researchers on staff | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 | |||||||||||||
| 1 - 2 | 11 | $71,273 | $2,909 | $0 | $6,182 | $80,364 | |||||||
| 3 - 5 | 5 | $56,000 | $1,400 | $600 | $0 | $58,000 | |||||||
| 6 - 10 | 1 | $51,000 | $0 | $0 | $0 | $51,000 | |||||||
| 11 - 15 | |||||||||||||
| 16 - 25 | |||||||||||||
| >25 | 1 | $83,000 | $0 | $0 | $0 | $83,000 | |||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Number of years of experience in marketing research | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 3 | $69,000 | $0 | $0 | $0 | $69,000 | |||||||
| 1 - 2 | 1 | $35,000 | $0 | $0 | $0 | $35,000 | |||||||
| 3 - 5 | 2 | $49,500 | $0 | $0 | $0 | $49,500 | |||||||
| 6 - 10 | 6 | $68,333 | $2,333 | $500 | $11,167 | $82,333 | |||||||
| 11 - 15 | 2 | $31,500 | $0 | $0 | $500 | $32,000 | |||||||
| 16 - 25 | 1 | $118,000 | $5,000 | $0 | $0 | $123,000 | |||||||
| >25 | 3 | $88,667 | $6,667 | $0 | $0 | $95,333 | |||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Years at current job | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 1 year | 5 | $76,000 | $0 | $0 | $0 | $76,000 | |||||||
| 1 - 2 | 8 | $50,000 | $1,250 | $375 | $125 | $51,750 | |||||||
| 3 - 5 | 3 | $81,000 | $5,000 | $0 | $22,333 | $108,333 | |||||||
| 6 - 10 | 2 | $87,500 | $7,000 | $0 | $0 | $94,500 | |||||||
| 11 - 15 | |||||||||||||
| 16 - 25 | |||||||||||||
| >25 | |||||||||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Number of employees supervised | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| 0 (None) | 17 | $65,765 | $2,059 | $176 | $4,000 | $72,000 | |||||||
| 1 - 2 | 1 | $80,000 | $4,000 | $0 | $0 | $84,000 | |||||||
| 3 - 5 | |||||||||||||
| 6 - 10 | |||||||||||||
| > 10 | |||||||||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Highest degree achieved | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| High-school graduate | |||||||||||||
| College graduate | 12 | $69,417 | $2,083 | $250 | $5,583 | $77,333 | |||||||
| Masters program graduate | 6 | $60,833 | $2,333 | $0 | $167 | $63,333 | |||||||
| Ph.D. graduate | |||||||||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Gender | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| Male | 5 | $78,200 | $2,600 | $0 | $0 | $80,800 | |||||||
| Female | 13 | $62,077 | $2,000 | $231 | $5,231 | $69,538 | |||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
| Age | |||||||||||||
| Count | Base | Bonus | Div.* | Other* | Total | ||||||||
| < 25 | |||||||||||||
| 25 - 30 | 6 | $50,500 | $833 | $500 | $0 | $51,833 | |||||||
| 31 - 35 | 3 | $67,667 | $1,333 | $0 | $0 | $69,000 | |||||||
| 36 - 45 | 2 | $31,500 | $0 | $0 | $500 | $32,000 | |||||||
| 46 - 55 | 4 | $90,750 | $2,500 | $0 | $16,750 | $110,000 | |||||||
| 56 - 65 | 3 | $88,667 | $6,667 | $0 | $0 | $95,333 | |||||||
| 66+ | |||||||||||||
| Mean | 18 | $66,556 | $2,167 | $167 | $3,778 | $72,667 | |||||||
*Bonus was defined as bonus or commission for 2016 in US dollars.
*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.