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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

 

For a complete survey results follow the link below:
Market research salaries by job title

Market research analyst salary by:


Industry


Count
Base
Bonus
Div.*
Other*
Total
Advertising/Public Relations  3  $40,667  $1,667  $0  $0  $42,333
Agriculture
1
$65,000
$3,000
$0
$0
$68,000
Automotive











Banking/Financial
3
$66,333
$4,333
$20,000
$3,333
$94,000
Building Materials/Products











Computer Hardware/Software











Construction/Housing











Consulting
1
$51,000
$0
$0
$0
$51,000
Consumer Goods
3
$66,000
$3,000
$1,000
$333
$70,333
Education
4
$64,250
$500
$0
$0
$64,750
Entertainment











Food/Beverage
1
$67,000
$0
$0
$0
$67,000
Government
2
$70,500
$500
$0
$0
$71,000
Health Care/Pharmaceuticals
2
$24,500
$0
$0
$0
$24,500
Hospitality (hotels, etc.)
1
$48,000
$0
$0
$0
$48,000
Insurance
6
$54,167
$4,667
$1,000
$0
$59,833
Manufacturing
4
$62,250
$2,000
$500
$0
$64,750
Media/Publishing/Information
3
$60,333
$1,000
$0
$0
$61,333
Non-Profits
2
$54,000
$500
$0
$0
$54,500
Retail
3
$57,667
$1,333
$0
$0
$59,000
Technology/IT/Web
2
$88,500
$15,000
$0
$1,000
$104,500
Telecommunications
1
$12,000
$1,000
$0
$0
$13,000
Transportation











Travel











Utilities/Energy
1
$19,000
$2,000
$0
$0
$21,000
Other
2
$78,500
$11,500
$7,500
$4,000
$101,500
Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)
4
$71,500
$3,500
$1,500
$0
$76,500
Mid Atlantic (NJ, NY, PA)
1
$59,000
$0
$0
$0
$59,000
East North Central (IL, IN, MI, OH, WI)
13
$54,000
$2,154
$0
$538
$56,692
West N. Central (IA, KS, MN, MO, NE, ND, SD)
6
$62,167
$3,167
$500
$167
$66,000
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
9
$69,111
$7,000
$1,667
$333
$78,111
East South Central (AL, KY, MS, TN)











West South Central (AR, LA, OK, TX)











Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
3
$50,667
$0
$20,667
$3,333
$74,667
Pacific Coast (AK, CA, HI, OR, WA)
3
$72,333
$2,000
$0
$0
$74,333
Canada
2
$38,500
$0
$0
$0
$38,500
Mexico











Central and South America
1
$19,000
$2,000
$0
$0
$21,000
Eastern Europe
1
$12,000
$1,000
$0
$0
$13,000
Western Europe











Asia











Middle East











Africa
1
$4,000
$0
$0
$0
$4,000
Australia/New Zealand
1
$75,000
$0
$0
$0
$75,000
Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars











$1M - $3M
1
$45,000
$5,000
$0
$0
$50,000
$3M - $6M
1
$63,000
$2,000
$0
$0
$65,000
$6M - $10M
1
$45,000
$0
$0
$0
$45,000
$10M - $50M
4
$52,250
$0
$15,000
$2,500
$69,750
$50M - $100M
4
$60,500
$2,500
$0
$0
$63,000
$100M - $300M
3
$58,333
$333
$0
$0
$58,667
$300M - $500M
4
$58,500
$1,250
$0
$0
$59,750
$500M - $1 Billion
4
$45,500
$2,000
$500
$0
$48,000
>$1 Billion US dollars
11
$70,727
$3,182
$273
$91
$74,273
Mean
33
$59,788
$2,000
$1,970
$333
$64,091













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0
1
$60,000
$0
$60,000
$10,000
$130,000
1 - 2
17
$53,529
$2,353
$1,000
$471
$57,353
3 - 5
15
$53,800
$3,267
$400
$133
$57,600
6 - 10
6
$69,500
$5,167
$500
$167
$75,333
11 - 15
1
$59,000
$0
$0
$0
$59,000
16  - 25











>25
5
$69,000
$2,600
$0
$0
$71,600
Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
3
$40,333
$0
$0
$0
$40,333
1 - 2
2
$50,000
$0
$0
$0
$50,000
3 - 5
16
$58,313
$2,000
$313
$63
$60,688
6 - 10
11
$56,818
$1,636
$5,455
$1,545
$65,455
11 - 15
4
$79,500
$6,500
$3,750
$250
$90,000
16  - 25
5
$45,600
$9,200
$1,200
$400
$56,400
>25
3
$66,333
$333
$0
$0
$66,667
Mean
44
$57,364
$2,795
$1,955
$477
$62,591













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
6
$51,500
$833
$0
$0
$52,333
1 - 2
13
$59,000
$3,308
$0
$154
$62,462
3 - 5
16
$60,688
$3,125
$313
$500
$64,625
6 - 10
7
$49,000
$571
$8,571
$1,429
$59,571
11 - 15
1
$90,000
$20,000
$15,000
$1,000
$126,000
16  - 25
2
$59,000
$5,500
$3,000
$0
$67,500
>25











Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
42
$58,143
$2,690
$1,690
$476
$63,000
1 - 2
3
$52,000
$6,667
$5,000
$333
$64,000
3 - 5











6 - 10











> 10











Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate
1
$60,000
$5,000
$6,000
$0
$71,000
College graduate
25
$57,600
$3,880
$3,120
$840
$65,440
Masters program graduate
16
$56,313
$1,625
$125
$0
$58,063
Ph.D. graduate
3
$65,667
$1,667
$0
$0
$67,333
Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
11
$46,818
$1,545
$0
$0
$48,364
Female
34
$61,265
$3,412
$2,529
$618
$67,824
Mean
45
$57,733
$2,956
$1,911
$467
$63,067













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25
3
$60,333
$1,000
$0
$0
$61,333
25 - 30
14
$49,500
$1,571
$143
$0
$51,214
31 - 35
7
$58,857
$1,286
$0
$1,000
$61,143
36 - 45
9
$56,889
$2,667
$6,667
$1,111
$67,333
46 - 55
9
$66,333
$8,000
$2,667
$444
$77,444
56 - 65
3
$67,667
$1,000
$0
$0
$68,667
66+











Mean
45
$57,733
$2,956
$1,911
$467
$63,067


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.