2017 Salary Survey - Customer insights manager salary - corporate side of market research

Abstract

The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses.

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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Customer insights manager salary by:

Industry
	Count	Base	Bonus	Div.*	Other*	Total
Advertising/Public Relations	1	$65,000	$0	$0	$0	$65,000
Agriculture	1	$83,000	$7,000	$0	$0	$90,000
Automotive	2	$111,500	$15,500	$0	$1,500	$128,500
Banking/Financial	9	$92,667	$7,889	$111	$2,556	$103,222
Building Materials/Products
Computer Hardware/Software
Construction/Housing	1	$150,000	$20,000	$0	$0	$170,000
Consulting	3	$92,000	$9,000	$1,667	$1,667	$104,333
Consumer Goods	16	$106,000	$11,688	$3,688	$1,375	$122,750
Education	1	$107,000	$10,000	$0	$0	$117,000
Entertainment	2	$97,000	$0	$0	$500	$97,500
Food/Beverage	8	$109,250	$14,875	$1,000	$1,250	$126,375
Government
Health Care/Pharmaceuticals	6	$102,667	$12,667	$3,333	$333	$119,000
Hospitality (hotels, etc.)	6	$96,333	$6,000	$0	$0	$102,333
Insurance	2	$116,000	$13,000	$4,000	$0	$133,000
Manufacturing	4	$103,000	$19,500	$13,750	$3,250	$139,500
Media/Publishing/Information	3	$97,000	$3,667	$0	$0	$100,667
Non-Profits	1	$140,000	$5,000	$0	$8,000	$153,000
Retail	7	$114,000	$6,000	$12,429	$714	$133,143
Technology/IT/Web	6	$147,500	$9,333	$11,667	$833	$169,333
Telecommunications	1	$133,000	$20,000	$0	$1,000	$154,000
Transportation	1	$130,000	$10,000	$0	$5,000	$145,000
Travel
Utilities/Energy	5	$124,200	$11,600	$200	$400	$136,400
Other	3	$97,667	$1,667	$0	$0	$99,333
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Region in which located
	Count	Base	Bonus	Div.*	Other*	Total
North East (CT, MA, ME, NH, RI, VT)	5	$97,600	$11,600	$6,000	$2,000	$117,200
Mid Atlantic (NJ, NY, PA)	6	$98,000	$8,667	$0	$167	$106,833
East North Central (IL, IN, MI, OH, WI)	15	$106,867	$12,867	$1,533	$1,467	$122,733
West N. Central (IA, KS, MN, MO, NE, ND, SD)	9	$134,333	$17,444	$9,444	$667	$161,889
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)	17	$100,529	$6,294	$5,118	$529	$112,471
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)	4	$109,500	$9,250	$8,250	$500	$127,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)	4	$86,500	$3,500	$0	$0	$90,000
Pacific Coast (AK, CA, HI, OR, WA)	19	$123,947	$9,368	$1,421	$1,947	$136,684
Canada	2	$110,000	$9,000	$500	$500	$120,000
Mexico	1	$28,000	$4,000	$2,000	$2,000	$36,000
Central and South America
Eastern Europe
Western Europe	2	$107,500	$18,500	$12,500	$1,000	$139,500
Asia
Middle East	1	$35,000	$9,000	$0	$11,000	$55,000
Africa	1	$92,000	$17,000	$0	$0	$109,000
Australia/New Zealand	3	$101,667	$4,667	$333	$667	$107,333
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Annual revenue/sales of organization
	Count	Base	Bonus	Div.*	Other*	Total
< $1 Million US dollars	1	$140,000	$5,000	$0	$8,000	$153,000
$1M - $3M	2	$103,500	$21,000	$2,500	$2,500	$129,500
$3M - $6M	1	$62,000	$0	$0	$0	$62,000
$6M - $10M
$10M - $50M	3	$106,000	$22,333	$10,000	$3,333	$141,667
$50M - $100M	3	$73,333	$6,333	$4,000	$0	$83,667
$100M - $300M	9	$103,778	$6,111	$4,111	$1,111	$115,111
$300M - $500M	2	$127,500	$7,000	$500	$1,000	$136,000
$500M - $1 Billion	11	$90,273	$5,909	$0	$818	$97,000
>$1 Billion US dollars	52	$117,750	$11,596	$4,365	$1,077	$134,788
Mean	84	$110,143	$10,357	$3,714	$1,190	$125,405

Number of full-time equivalent market researchers on staff
	Count	Base	Bonus	Div.*	Other*	Total
0
1 - 2	26	$96,154	$9,769	$2,346	$2,000	$110,269
3 - 5	15	$102,933	$7,133	$467	$1,000	$111,533
6 - 10	15	$116,133	$11,867	$4,000	$267	$132,267
11 - 15	7	$112,000	$10,000	$4,857	$1,857	$128,714
16 - 25	2	$129,500	$7,000	$500	$0	$137,000
>25	24	$116,750	$11,333	$6,292	$875	$135,250
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Number of years of experience in marketing research
	Count	Base	Bonus	Div.*	Other*	Total
< 1 year
1 - 2
3 - 5	11	$92,545	$6,273	$1,727	$909	$101,455
6 - 10	25	$96,280	$10,520	$4,120	$1,200	$112,120
11 - 15	15	$112,200	$9,667	$3,000	$2,200	$127,067
16 - 25	26	$120,923	$11,923	$5,038	$1,077	$138,962
>25	12	$114,917	$9,000	$1,333	$333	$125,583
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Years at current job
	Count	Base	Bonus	Div.*	Other*	Total
< 1 year	14	$102,500	$5,214	$1,929	$1,500	$111,143
1 - 2	24	$101,875	$9,792	$1,167	$1,000	$113,833
3 - 5	34	$112,324	$11,118	$4,324	$1,029	$128,794
6 - 10	11	$105,727	$9,364	$2,545	$1,364	$119,000
11 - 15	5	$127,800	$20,600	$16,600	$2,000	$167,000
16 - 25	1	$130,000	$3,000	$1,000	$0	$134,000
>25
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Number of employees supervised
	Count	Base	Bonus	Div.*	Other*	Total
0 (None)	56	$106,768	$8,946	$2,125	$482	$118,321
1 - 2	24	$106,167	$10,083	$4,042	$2,583	$122,875
3 - 5	4	$123,250	$14,500	$250	$500	$138,500
6 - 10	3	$135,333	$9,000	$14,000	$1,000	$159,333
> 10	2	$102,500	$33,500	$27,500	$5,500	$169,000
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Highest degree achieved
	Count	Base	Bonus	Div.*	Other*	Total
High-school graduate
College graduate	35	$102,143	$8,371	$3,400	$1,429	$115,343
Masters program graduate	49	$112,184	$11,490	$3,347	$898	$127,918
Ph.D. graduate	5	$111,800	$7,800	$6,200	$2,200	$128,000
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Gender
	Count	Base	Bonus	Div.*	Other*	Total
Male	39	$111,821	$11,513	$2,769	$1,513	$127,615
Female	50	$105,400	$8,920	$4,120	$920	$119,360
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

Age
	Count	Base	Bonus	Div.*	Other*	Total
< 25
25 - 30	9	$76,889	$4,667	$2,556	$667	$84,778
31 - 35	19	$98,316	$8,684	$2,895	$1,105	$111,000
36 - 45	33	$108,121	$10,394	$2,515	$1,000	$122,030
46 - 55	16	$130,688	$10,938	$6,438	$563	$148,625
56 - 65	12	$117,667	$14,167	$4,167	$3,000	$139,000
66+
Mean	89	$108,213	$10,056	$3,528	$1,180	$122,978

*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.