DIY research projects have continued to gain popularity. Many researchers had already turned to DIY research projects, but the pandemic led many more to launch their own projects. The technology advancements including artificial intelligence, software and solutions have also made it easier for DIY research to succeed. Quirk’s has compiled nine questions to ask before starting your own DIY research project.
1. What are the benefits of DIY research?
An article by Tom Cates titled “A beginners guide to DIY research” from 2012 answers this question. Although this article was published a decade ago, its answers remain true. Cates establishes that the benefits are convenience, perspective and cost.
If you are seeking quick answers or feedback, DIY research may be the most convenient option. Conducting your own research can offer client perspectives. You will understand their needs and opinions giving you insight as to how to meet their expectations. Lastly, DIY research is oftentimes more cost effective than partnering with a full-service marketing research firm.
2. What technologies should be incorporated?
The industry has started to incorporate technology features within the qualitative and quantitative sectors and DIY isn’t any different. There is an abundance of technology options that can be incorporated within your research. In the article “Are DIY marketing research tools finally growing up?” by John Bird, he establishes that technologies, like automation, artificial reality, virtual reality and artificial intelligence can be implemented within research.
3. Is the project properly planed?
DIY research allows you to create your own workflow and research process. This however may lead to some challenges. How long should you spend on different sections of the project? How long should the entire project take? What are you trying to accomplish? What is your final goal?